Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
Digital Business Models
제공자:
Digital Business Models
룬드대학교
About this Course
최근 조회 18,634회
학습자 경력 결과
25%
이 강좌를 수료한 후 새로운 경력 시작하기
22%
이 강좌를 통해 확실한 경력상 이점 얻기
귀하가 습득할 기술
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
학습자 경력 결과
25%
이 강좌를 수료한 후 새로운 경력 시작하기
22%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 14시간 필요
권장: 4 weeks of study, 2-3 hours/week
영어
자막: 영어, 한국어, 베트남어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
완료하는 데 3시간 필요
4개 동영상 (총 20분)
4개의 동영상
Lesson 2: What is a business model?3m
Lesson 3: Digital as a business model4m
Lesson 4: Digital business models in practice – a toothbrush innovation4m
1개 연습문제
Digital Business Models - Module 130m
완료하는 데 3시간 필요
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
완료하는 데 3시간 필요
4개 동영상 (총 34분)
4개의 동영상
Lesson 2: How the business models of Facebook and Amazon work9m
Lesson 3: How the business models of Xiaomi and WeChat work10m
Lesson 4: Asymmetric business models – creating unfair advantage6m
1개 연습문제
Digital Business Models - Module 230m
완료하는 데 3시간 필요
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
완료하는 데 3시간 필요
3개 동영상 (총 23분)
3개의 동영상
Lesson 2: The developer platforms landscape7m
Lesson 3: The motivations and business models of software developers8m
1개 연습문제
Digital Business Models - Module 330m
완료하는 데 3시간 필요
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
완료하는 데 3시간 필요
3개 동영상 (총 20분)
3개의 동영상
Lesson 2: Developers as product extenders5m
Lesson 3: Developers as resellers and distributors5m
1개 연습문제
Digital Business Models - Module 430m
검토
4.5
DIGITAL BUSINESS MODELS의 최상위 리뷰
SD 제공May 18, 2019
Definitely changed my outlook.\n\nAssignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
DL 제공Jan 23, 2019
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
IC 제공Jan 24, 2017
It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.
VE 제공Aug 6, 2019
Great insights into the new age business models. Good case studies and a collaborative discussion forum. Looking forward to more courses around the business from Lund University.
룬드대학교 정보
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
In addition, International Institute for Industrial Environmental Economics (IIIEE) is part of the university and works to advance strategies for sustainable solutions through cutting edge interdisciplinary research, high-quality innovative education, and effective communication and strong partnerships.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.
이 수료증을 구매하면 무엇을 이용할 수 있나요?
수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
환불 규정은 어떻게 되나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
