Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
제공자:
룬드대학교
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 3시간 필요
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
4 videos (Total 20 min), 2 quizzes
4개의 동영상
Lesson 2: What is a business model?3m
Lesson 3: Digital as a business model4m
Lesson 4: Digital business models in practice – a toothbrush innovation4m
1개 연습문제
Digital Business Models - Module 130m
주
2완료하는 데 3시간 필요
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
4 videos (Total 34 min), 2 quizzes
4개의 동영상
Lesson 2: How the business models of Facebook and Amazon work9m
Lesson 3: How the business models of Xiaomi and WeChat work10m
Lesson 4: Asymmetric business models – creating unfair advantage6m
1개 연습문제
Digital Business Models - Module 230m
주
3완료하는 데 3시간 필요
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
3 videos (Total 23 min), 2 quizzes
3개의 동영상
Lesson 2: The developer platforms landscape7m
Lesson 3: The motivations and business models of software developers8m
1개 연습문제
Digital Business Models - Module 330m
주
4완료하는 데 3시간 필요
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
3 videos (Total 20 min), 2 quizzes
3개의 동영상
Lesson 2: Developers as product extenders5m
Lesson 3: Developers as resellers and distributors5m
1개 연습문제
Digital Business Models - Module 430m
4.5
59개의 리뷰50%
이 강좌를 수료한 후 새로운 경력 시작하기
29%
이 강좌를 통해 확실한 경력상 이점 얻기
최상위 리뷰
Definitely changed my outlook.\n\nAssignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
강사
Andreas Constantinou
Adjunct ProfessorDepartment of Informatics
룬드대학교 정보
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
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