About this Course
최근 조회 13,496

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 14시간 필요

권장: 4 weeks of study, 2-3 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Digital StrategyBusiness ModelBusiness ModelingValue Proposition

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 14시간 필요

권장: 4 weeks of study, 2-3 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Introduction to Digital Business Models

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.

...
4 videos (Total 20 min), 2 quizzes
4개의 동영상
Lesson 2: What is a business model?3m
Lesson 3: Digital as a business model4m
Lesson 4: Digital business models in practice – a toothbrush innovation4m
1개 연습문제
Digital Business Models - Module 130m
2
완료하는 데 3시간 필요

How Internet companies use digital business models

The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.

...
4 videos (Total 34 min), 2 quizzes
4개의 동영상
Lesson 2: How the business models of Facebook and Amazon work9m
Lesson 3: How the business models of Xiaomi and WeChat work10m
Lesson 4: Asymmetric business models – creating unfair advantage6m
1개 연습문제
Digital Business Models - Module 230m
3
완료하는 데 3시간 필요

Developers as the new Decision Makers

In this module we‘ll discuss how and why developers are emerging as the new decision makers.

...
3 videos (Total 23 min), 2 quizzes
3개의 동영상
Lesson 2: The developer platforms landscape7m
Lesson 3: The motivations and business models of software developers8m
1개 연습문제
Digital Business Models - Module 330m
4
완료하는 데 3시간 필요

Developers as the Engine of Digital Business Models

In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.

...
3 videos (Total 20 min), 2 quizzes
3개의 동영상
Lesson 2: Developers as product extenders5m
Lesson 3: Developers as resellers and distributors5m
1개 연습문제
Digital Business Models - Module 430m
4.5
62개의 리뷰Chevron Right

33%

이 강좌를 수료한 후 새로운 경력 시작하기

25%

이 강좌를 통해 확실한 경력상 이점 얻기

Digital Business Models의 최상위 리뷰

대학: SDMay 19th 2019

Definitely changed my outlook.\n\nAssignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.

대학: DLJan 24th 2019

In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.

강사

Avatar

Andreas Constantinou

Adjunct Professor
Department of Informatics

룬드대학교 정보

Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English. In addition, International Institute for Industrial Environmental Economics (IIIEE) is part of the university and works to advance strategies for sustainable solutions through cutting edge interdisciplinary research, high-quality innovative education, and effective communication and strong partnerships. ...

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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