Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
제공자:
Digital Business Models
룬드대학교이 강좌에 대하여
최근 조회 33,274회
학습자 경력 결과
20%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
20%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 11시간 필요
영어
자막: 프랑스어, 포르투갈어 (브라질), 러시아어, 영어, 스페인어
귀하가 습득할 기술
Digital StrategyBusiness ModelBusiness ModelingValue Proposition
학습자 경력 결과
20%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
20%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 11시간 필요
영어
자막: 프랑스어, 포르투갈어 (브라질), 러시아어, 영어, 스페인어
제공자:
룬드대학교
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
완료하는 데 2시간 필요
3개 동영상 (총 23분)
3개의 동영상
Lesson 2: What is a business model?4m
Lesson 3: Digital as a business model6m
1개 연습문제
Digital Business Models - Module 130m
완료하는 데 2시간 필요
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
완료하는 데 2시간 필요
4개 동영상 (총 38분)
4개의 동영상
Lesson 2: How the business models of Facebook and Amazon work9m
Lesson 3: How the business models of Xiaomi and WeChat work10m
Lesson 4: Asymmetric business models – creating unfair advantage7m
1개 연습문제
Digital Business Models - Module 230m
완료하는 데 2시간 필요
Developers as the new Decision Makers
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
완료하는 데 2시간 필요
3개 동영상 (총 28분)
3개의 동영상
Lesson 2: The developer platforms landscape7m
Lesson 3: The languages and motivations of software developers9m
1개 연습문제
Digital Business Models - Module 330m
완료하는 데 2시간 필요
Developers as the Engine of Digital Business Models
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
완료하는 데 2시간 필요
6개 동영상 (총 44분)
6개의 동영상
Lesson 2: Developers as product extenders5m
Lesson 3: Developers as resellers and distributors3m
Lesson 4: Case studies in the drones and travel industries7m
Lesson 5: Case studies in the retail and agriculture industries7m
Lesson 6: Case studies in enterprise sales and gaming industries8m
1개 연습문제
Digital Business Models - Module 430m
검토
DIGITAL BUSINESS MODELS의 최상위 리뷰
SB 제공2020년 8월 8일
A good overview of how businesses can leverage on digital tools. Too bad I could not afford to purchase the certificate as of the moment so I have to settle with auditing this course for now.
SD 제공2019년 5월 18일
Definitely changed my outlook. Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
DL 제공2019년 1월 23일
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
VE 제공2019년 8월 6일
Great insights into the new age business models. Good case studies and a collaborative discussion forum. Looking forward to more courses around the business from Lund University.
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