The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online.
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About this Course
최근 조회 17,035회
학습자 경력 결과
32%
이 강좌를 수료한 후 새로운 경력 시작하기
31%
이 강좌를 통해 확실한 경력상 이점 얻기
16%
급여 인상 또는 승진하기
귀하가 습득할 기술
Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
학습자 경력 결과
32%
이 강좌를 수료한 후 새로운 경력 시작하기
31%
이 강좌를 통해 확실한 경력상 이점 얻기
16%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 7개 강좌 중 7번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 19시간 필요
권장: 6 weeks of study, 5-7 hours/week
영어
자막: 영어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 7시간 필요
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.
완료하는 데 7시간 필요
9개 동영상 (총 190분), 10 readings, 1 quiz
9개의 동영상
Weekly Deliverables3m
Meet and Greet: Faculty and Client meetup29m
Hangout 1 - Elizabeth Distel-Grainger32m
Hangout 2- Bosch and Kevin Hartman44m
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36m
Know the Client: Grainger11m
Campaign Management at Grainger13m
Display Advertising at Grainger11m
10개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
Social Media10m
Getting to Know Your Classmates10m
About the Client10m
Problem Statement10m
Glossary10m
Hangouts with the Client10m
Module 1 Overview10m
Rubric for Module 1 Peer Assessment10m
완료하는 데 2시간 필요
Module 2 The Consumer Decision Journey
In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection.
완료하는 데 2시간 필요
2 readings
2개의 읽기 자료
Module 2 Overview10m
Rubric for Module 2 Peer Assessment10m
완료하는 데 2시간 필요
Module 3 Collect and Analyze Data
In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.
완료하는 데 2시간 필요
2 readings
2개의 읽기 자료
Module 3 Overview10m
Rubric for Module 3 Peer Assessment10m
완료하는 데 2시간 필요
Module 4 The Channel and Content Strategy
In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.
완료하는 데 2시간 필요
2 readings
2개의 읽기 자료
Module 4 Overview10m
Rubric for Module 4 Peer Assessment10m
검토
4.5
DIGITAL MARKETING CAPSTONE의 최상위 리뷰
AR 제공Oct 18, 2016
My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.
VL 제공Mar 2, 2020
Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.
AM 제공Dec 5, 2017
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
AS 제공Feb 28, 2018
Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.
JJ 제공Jan 13, 2017
Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.
SS 제공Apr 4, 2017
The most challenging and interesting project of the Digital Marketing course, thanks to all the professors for their excellent approach.
JC 제공Feb 4, 2019
A great ending to the specialization. Though I'd suggest perhaps creating a new capstone in a year or so, it's feeling a tad outdated.
SH 제공Jan 15, 2017
This was a challenging class that truly put your knowledge to the test. I felt it was very representative of a real-world problem.
ME 제공Apr 27, 2016
The assignments have helped a lot in learning about the concepts through research and applying it to the real-time business case.
MT 제공Sep 19, 2017
Great Course. Wonderful Faculty. Highly recommended for everyone looking to start a career in Digital Marketing.
SM 제공Oct 23, 2019
The course made me know the practical difficulties and understand the concept in a better manner.
KV 제공Sep 30, 2017
This a great course. You put in work all you have learn during the 6 courses. 100% Recommended
SP 제공Dec 12, 2016
Great course to understand Digital Marketing concepts and apply in real case scenarios.
JP 제공Apr 5, 2017
Great way to learn how to prepare a digital marketing plan in a step by step basis.
ZK 제공Jan 8, 2017
Excellent course, the only advice is it takes 10-12 hrs per week, plan accordingly.
J 제공Nov 7, 2018
Excellent course to guide you through the Final Project of the Specialization.
SR 제공Feb 7, 2016
I will highly recommend this Specialization. I have learned a lot. Thanks
WB 제공Aug 31, 2016
Not easy, but worth it, especially if Digital Marketing is your career.
EM 제공Jun 3, 2018
Amazing course. Eric is a great teacher. Looking forward the capstone.
T 제공Jun 24, 2017
Good application of Theoretical modules taught earlier
석사 학위 취득 시작
This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스.
If you are admitted to the full program, your courses count towards your degree learning.
일리노이대학교 어버너-섐페인캠퍼스 정보
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
디지털 마케팅 전문 분야 정보
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
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