About this Course
최근 조회 17,150

다음 전문 분야의 5개 강좌 중 5번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 19시간 필요

권장: 6 weeks of study, 5-7 hours/week...


자막: 영어

귀하가 습득할 기술

Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

다음 전문 분야의 5개 강좌 중 5번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 19시간 필요

권장: 6 weeks of study, 5-7 hours/week...


자막: 영어

강의 계획 - 이 강좌에서 배울 내용

완료하는 데 7시간 필요

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

9 videos (Total 190 min), 10 readings, 1 quiz
9개의 동영상
Weekly Deliverables3m
Meet and Greet: Faculty and Client meetup29m
Hangout 1 - Elizabeth Distel-Grainger32m
Hangout 2- Bosch and Kevin Hartman44m
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36m
Know the Client: Grainger11m
Campaign Management at Grainger13m
Display Advertising at Grainger11m
10개의 읽기 자료
About the Discussion Forums10m
Social Media10m
Getting to Know Your Classmates10m
About the Client10m
Problem Statement10m
Hangouts with the Client10m
Module 1 Overview10m
Rubric for Module 1 Peer Assessment10m
완료하는 데 2시간 필요

Module 2 The Consumer Decision Journey

In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection.

2 readings, 1 quiz
2개의 읽기 자료
Module 2 Overview10m
Rubric for Module 2 Peer Assessment10m
완료하는 데 2시간 필요

Module 3 Collect and Analyze Data

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.

2 readings, 1 quiz
2개의 읽기 자료
Module 3 Overview10m
Rubric for Module 3 Peer Assessment10m
완료하는 데 2시간 필요

Module 4 The Channel and Content Strategy

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.

2 readings, 1 quiz
2개의 읽기 자료
Module 4 Overview10m
Rubric for Module 4 Peer Assessment10m
81개의 리뷰Chevron Right


이 강좌를 수료한 후 새로운 경력 시작하기


이 강좌를 통해 확실한 경력상 이점 얻기


급여 인상 또는 승진하기

Digital Marketing Capstone의 최상위 리뷰

대학: AROct 19th 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

대학: AMDec 6th 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing



Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

Start working towards your Master's degree

이 강좌은(는) 일리노이대학교 어버너-섐페인캠퍼스의 100% 온라인 Master of Business Administration (iMBA) 중 일부입니다. 전체 프로그램을 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.

일리노이대학교 어버너-섐페인캠퍼스 정보

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

디지털 마케팅 전문 분야 정보

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
디지털 마케팅

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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