Public health communicators have a duty to communicate health information with integrity, accuracy, and clarity. For messaging to be most effective, public health communicators must help their audiences draw meaningful connections with the information being shared, and connect with them in ways that foster trust and credibility.
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Individuals in leadership positions, with a need to formally communicate health information to public audiences, or those in training.
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귀하가 습득할 기술
- Audience Segmentation
- Message Tailoring
- Audience-Centered Communication
- Persuasion
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 3개 강좌 중 3번째 강좌:
초급 단계
Individuals in leadership positions, with a need to formally communicate health information to public audiences, or those in training.
완료하는 데 약 14시간 필요
영어
자막: 영어
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The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
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AUDIENCE SEGMENTATION
People's culture, history, and lived experiences affect how they interpret and engage with health-risk information. Without acknowledging these influences, public health communicators may struggle to successfully engage their audiences with the information at hand. This module explores how public health communicators can segment their audiences into smaller groups, thereby allowing them to tailor messages to each group's unique needs.
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4개 동영상 (총 25분), 5 개의 읽기 자료, 5 개의 테스트
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APPLY EMPATHY TO CONNECT WITH AN AUDIENCE
To motivate people to act on health information, public health communicators must be able to make that information relevant to their audiences, and connect with them in ways that foster trust and credibility. One way to connect with audiences is through empathy. Taking the time to understand where they are coming from, and acknowledging their perspectives regardless of the accuracy of those perspectives, shows people that you care. This module explores how public health communicators can recognize and overcome underlying biases, assumptions, and stereotypes to create messaging that is rooted in empathy.
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4개 동영상 (총 23분), 5 개의 읽기 자료, 5 개의 테스트
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PERSUASIVE COMMUNICATION
Whether public health messages are successful at motivating people to adopt a recommended action, is driven largely by the person or entity communicating that information, and the structural components of the message itself. This module explores how public health communicators can leverage persuasive communication strategies, to frame and deliver their messages in ways that appeal to their audience’s core values.
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3개 동영상 (총 14분), 4 개의 읽기 자료, 4 개의 테스트
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MEDIA INTERVIEWS: CONNECTING WITH INTERVIEWERS AND VIEWERS
For some audiences, a media interview is the only channel through which they will encounter important health and safety information during a public health crisis. During an interview, public health communicators must convey high stakes information in a short amount of time, connect with the viewers, and convince them to adopt actionable steps to protect themselves. This module explores how public health communicators can approach media interviews with confidence, and shift their attention outward with a greater focus on their audience(s).
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3개 동영상 (총 18분), 2 개의 읽기 자료, 4 개의 테스트
Leadership for Public Health Crises 특화 과정 정보
Leadership for Public Health Crises will enable current and prospective managers, directors, unit heads, and elected officials to effectively lead their organizational response to profound health-related emergencies and to build leadership capacity across multiple sectors, agencies, organizations, and divisions. This series of courses prepares graduate students (in, e.g., public administration, public health, social work, business, homeland security, education, and related fields) and practitioners in a range of roles in this broader arena who seek to attain or advance in leadership roles. The courses focus on foundational competencies required to confidently and competently lead in preparation for and response to far-reaching health-related crises, including communication, cross-agency collaboration, organizational contingency planning, and data analysis, especially as these relate to civilian sectors. To learn more about the Leadership for Public Health Crises specialization, please watch the overview video by copying and pasting the following link into your web browser: https://www.youtube.com/watch?v=UHhzlgdHIxU
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