About this Course
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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자막: 영어, 포르투갈어 (브라질)

귀하가 습득할 기술

Decision-MakingBehavioral FinanceCognitive BiasBehavioral Economics

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.


자막: 영어, 포르투갈어 (브라질)

강의 계획 - 이 강좌에서 배울 내용

완료하는 데 1시간 필요

Week 1

Welcome to the course! In this first week, we'll look at the classical economic model of consumer choice, which assumes that all of the decisions that we make are sensible, or “rational.” Once we have examined the underlying theory of how people should behave (especially around financial decisions), we will move on to examine how people do behave. We will focus in particular on situations in which we are most inclined to make decisions that appear to defy rational choice axioms.

5 videos (Total 23 min), 4 readings, 1 quiz
5개의 동영상
Introduction to Classical Economics1m
Utility of Money6m
Omission Bias Case Study2m
Expected Utility vs Prospect Theory9m
4개의 읽기 자료
Course Overview10m
Utility of Money10m
Omission Bias10m
Answer Choice Explanations and Correct Answers for Week 1 Quiz10m
1개 연습문제
Week 1 Quiz24m
완료하는 데 3시간 필요

Week 2

Welcome to the second week. In this session, we will discover how our minds are inclined to distort probabilities, and either underestimate or overestimate the likelihood of certain outcomes. We’ll also learn about “heuristic-driven bias”: the tendency to use rules of thumb that simplify the process of making decisions, but can also lead to predictable errors. These biases negatively affect our decision-making far more than we might expect; especially when the outcome of the decision has great significance for us.

8 videos (Total 63 min), 6 readings, 1 quiz
8개의 동영상
Probability Weighting4m
Relative Probabilities1m
The Availability Heuristic10m
Mental Accounting and Expenditures7m
Loss Aversion8m
Belief Perseverance and Confirmation Bias9m
Case Study: Belief Perseverance4m
6개의 읽기 자료
Problems with Probability10m
Probability Weighting10m
The Availability Heuristic10m
1개 연습문제
Week 2 Quiz28m
완료하는 데 1시간 필요

Week 3

In the final week of the course, we will see multiple examples of how mental heuristics can lead us to make predictably sub-optimal financial decisions, both individually and across the entire financial markets. We will also discuss the many ways in which you can now improve your financial decision-making because of your deeper understanding of the innate biases that have tripped you up in the past!

2 videos (Total 8 min), 2 readings, 1 quiz
2개의 동영상
Benefits of Saving Early6m
2개의 읽기 자료
Money Management10m
Market Bubbles & Crashes10m
1개 연습문제
Week 3 Quiz26m
272개의 리뷰Chevron Right


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행동 재무의 최상위 리뷰

대학: AMAug 16th 2017

Great course! It allows to understand the twisted logic that run in our heads. Helps to establish the balance between probabilistic truth and illusions that infect our decision-making. Thanks a lot!

대학: MDAug 21st 2017

Insightfull short course on psychological background on investing. Recommend this course for any investment professional or amateur to learn about the most common pitfalls in investing



Emma Rasiel

Associate Chair and Professor

듀크대학교 정보

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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