이 강좌에 대하여

최근 조회 6,600

학습자 경력 결과

33%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

38%

가 이 강좌를 통해 확실한 경력상 이점을 얻음

20%

가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 6시간 필요
영어
자막: 영어

학습자 경력 결과

33%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

38%

가 이 강좌를 통해 확실한 경력상 이점을 얻음

20%

가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 5개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 6시간 필요
영어
자막: 영어

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강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 2시간 필요

Visual Communication: Theory and Practice

완료하는 데 2시간 필요
7개 동영상 (총 48분), 4 개의 읽기 자료
7개의 동영상
The Importance of Visual Communication4m
Part 1: Understanding Gestalt Theory7m
Part 2: Effective Visual Communication7m
Text and Typography5m
Tips for Great Photography11m
Effective Video Storytelling9m
4개의 읽기 자료
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
2

2

완료하는 데 3시간 필요

Social Engagement

완료하는 데 3시간 필요
6개 동영상 (총 41분)
6개의 동영상
Passion vs Trigger Event Communities5m
Putting Social Communities to Work5m
Part 1: Developing Content for Social Communities6m
Part 2: Developing Content for Social Communities7m
Connecting Your Content with an Audience9m
3

3

완료하는 데 1시간 필요

Measuring Your Content's Engagement

완료하는 데 1시간 필요
6개 동영상 (총 45분), 2 개의 읽기 자료
6개의 동영상
Types of Measurement Systems7m
Understanding Server-Based Analytic Systems4m
Analytic Terms to Measure Effectively7m
The Most Important Metrics to Measure9m
How Content Strategists Track Engagement8m
2개의 읽기 자료
Take Back To Work Toolkit10m
Join us for the Capstone!10m

검토

CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT의 최상위 리뷰

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Content Strategy for Professionals 특화 과정 정보

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
Content Strategy for Professionals

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