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Content Strategy for Professionals: Ensuring Your Content's Impact(으)로 돌아가기

노스웨스턴 대학교의 Content Strategy for Professionals: Ensuring Your Content's Impact 학습자 리뷰 및 피드백

167개의 평가

강좌 소개

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it. While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content's Reach. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern -- Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

최상위 리뷰


2020년 12월 1일

This course will really help you Ensure that the Content you are putting in will have that Impact. A step by step process together with the help of these Experts from Northwestern University.


2017년 12월 12일

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

필터링 기준:

Content Strategy for Professionals: Ensuring Your Content's Impact의 31개 리뷰 중 26~31

교육 기관: Tong V C

2020년 12월 28일

교육 기관: Saradwati C

2018년 3월 22일

교육 기관: John W

2017년 2월 28일

교육 기관: Lauren R

2021년 10월 27일

교육 기관: Heather C

2016년 9월 12일

교육 기관: Emily W

2016년 6월 15일