About this Course
11,248

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 7시간 필요

권장: 4.5 hours of videos and peer review...

영어

자막: 영어

귀하가 습득할 기술

Content CreationPersona (User Experience)Brand ManagementContent Marketing

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 7시간 필요

권장: 4.5 hours of videos and peer review...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Introduction to Content Strategy

Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content. ...
5 videos (Total 31 min), 6 readings
5개의 동영상
What is Content Strategy?5m
John's Three Truths6m
It's Not Smart if It's Not Strategic3m
Intro to Audience and Experiences9m
6개의 읽기 자료
What is Content Strategy?10m
Course Content and Schedule10m
How Do I Get The Most Out Of This Course?10m
Meet the Team10m
Using Medill on Media Engagement10m
An Introduction10m
2
완료하는 데 3시간 필요

Audiences and Brand

Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand. ...
7 videos (Total 28 min), 3 readings, 1 quiz
7개의 동영상
Creating Personas3m
Segmenting Your Audience4m
Targeting an Audience with Experiences3m
Marketing/Branding Your Content Pt.13m
Marketing/Branding Your Content Pt. 24m
Creating a Core Creative Concept3m
3개의 읽기 자료
The Identity Experience10m
Media Concepts10m
The Case Study10m
3
완료하는 데 2시간 필요

Experiences and Voice

Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice. ...
8 videos (Total 43 min), 4 readings
8개의 동영상
Why Do Experiences Matter?3m
Understanding the Experiences4m
How Experiences Apply to Content7m
Development of Tone and Voice6m
Importance of a Unique Content Voice4m
Best Practices for Professional Writing4m
Using a Story Arc with Content7m
4개의 읽기 자료
The Talk About and Share Experience10m
The Makes Me Smarter Experience10m
Join us for MOOC 2 - Managing Content!10m
Other Resources10m
4.5
77개의 리뷰Chevron Right

71%

이 강좌를 수료한 후 새로운 경력 시작하기

60%

이 강좌를 통해 확실한 경력상 이점 얻기

20%

급여 인상 또는 승진하기

최상위 리뷰

대학: SHSep 15th 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

대학: ASDec 18th 2018

I juts loved this course, it really helped me in understanding about content strategy and assessing the needs of the audience. I am really looking forward to learn next four courses too soon.

강사

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John Lavine

Founder, Professor and Director, Media Management Center
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

노스웨스턴 대학교 정보

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Content Strategy for Professionals 전문 분야 정보

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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