SH
Sep 14, 2018
Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.
PN
Dec 19, 2019
I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)
By Laura N G Z
•Sep 22, 2021
Estoy haciendo la especialización completa y hasta ahora este curso en particular es el que más me ha gustado. Muy completo. Lleno de valiosa informacio´n no solo en las entrevitas, tambin en las lecturas. LO RECOMIENDO.
By Joe T
•Aug 7, 2018
This is an excellent course. I'm an IT professional with only marginal exposure to marketing issues. This course is basic yet the instructors never "talk down" to the students. I'm looking forward to the rest of the series.
By Muskan K
•Dec 15, 2022
The course was so well structured and thought out. I thoroughly enjoyed the entire learning experience. The case study makes you think deeply and analyze the situation. Ultimately, an excellent course for a beginner.
By Alejandro S
•Jan 31, 2020
This was extremelly didactic, helpful and overall a great learning tool for those who need guidance on the content creation world. I could not be more satisfied, great job for the faculty of Northwestern University.
By Sabika H
•Sep 15, 2018
Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.
By Parak N
•Dec 20, 2019
I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)
By DOLAPO A
•Jan 10, 2020
It was an interesting first week. I have learned a lot from the instructors, and the experience gathered over that short time is helpful in restructuring my organization website content
By Gargi C
•May 17, 2017
Extremely well designed, comprehensive with real life examples and scenarios. Overall, useful and engaging content that hooks the learners from the beginning and will prove beneficial.
By Jill M
•Apr 10, 2019
A very good set of lessons on how to be genuinely useful to your target audience. The case study assignment was interesting and allowed plenty of creativity, which I especially liked.
By Irene G
•Sep 1, 2020
It was a very useful, understandable and practical course. Teachers use clear and motivating language. For people whose native language is not English it is very easy to make it out.
By ULIYASI S
•Sep 21, 2018
thank you for bring me valuable experience in learning the content strategy. I want to learn more if i get the chance and another financial aid. once again, thank you for the lesson!
By Robert G S P
•Jan 11, 2019
Enjoyed this course. To the point with a nice exercise. I can see the solid backgrounds of the professionals teaching this coming forward in the content of the course. Enjoyed this.
By Gregory L
•Nov 27, 2017
Variety of learning tools, including videos, reading, and direct application through preparing my own content strategy based on a persona helped drive home the points of the course.
By CARLOS J R
•Oct 16, 2018
It's an awesome Content Strategy course! Very very recommended. You won't lose your time, you will gain a great tool for delivering your message and reach your audiences.
By Rishi A
•Nov 10, 2016
An insightful course that helps a Content professional to relate to the audience effectively, create a persona and then build a strategy to meet their needs.
By Cindy B
•Feb 6, 2018
Excellent content and it is very well structured with a lot of advice and explanations of why and how to engage your audiences through content. Iloved it!
By Deleted A
•Nov 3, 2017
Well structured
Clear diction
Short statements
But a bit elementary, also need to use some real life examples for clarification and bringing it to life
By Laura E S
•Aug 14, 2016
The case study for this is VERY demanding -- be sure to schedule in at least 5 hours for the homework in the second week (not including the lectures).
By Adina R
•Jun 14, 2017
I learned a lot of useful information in this course. It helped me come up with creative new ideas that I can bring back to my current organization.
By James-Anthony “ G
•Aug 13, 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
By Komal G
•May 17, 2020
I don't understand why my assignment is not complete.i have followed all the instructions .but it's not getting review.please solve my problem.
By Susan H
•Dec 13, 2020
Course information was broken down into simple concepts and examples were based on real life companies to reinforce what was being imparted.
By Olesya A
•Jul 28, 2016
I really like the format of the course. The professors deliver lectures in a concise and eloquent manner. Thanks a lot! I got what I needed.
By Diego G T
•Jun 12, 2016
Indispensable para cualquiera que trabaje en temas relacionados a la generación de contenido, ya sea en medios escritos o digitales.
By Prasanna
•Oct 23, 2021
An eye opening course for me. This will help me to boost up my career in content. Thank you Coursera and Northwestern university.