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Content Strategy for Professionals: Engaging Audiences(으)로 돌아가기

노스웨스턴 대학교의 Content Strategy for Professionals: Engaging Audiences 학습자 리뷰 및 피드백

473개의 평가
115개의 리뷰

강좌 소개

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

최상위 리뷰


Sep 15, 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.


Dec 20, 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

필터링 기준:

Content Strategy for Professionals: Engaging Audiences의 113개 리뷰 중 51~75

교육 기관: Jerry M

Jun 06, 2016

Makes my work more professional, and I have learned much through the course.

교육 기관: Jeewaranga G

Jul 18, 2020

Excellence course for anyone who is starting a career is content strategy.

교육 기관: Jayant M

May 28, 2019

A $50,000 degree in Content Strategy distilled down to 9 hours of study.

교육 기관: Sanaa R

Jan 03, 2019

Great course, very beneficial information, instructor is one of the best

교육 기관: Ankit K G

May 17, 2020

Grateful for the opportunity to NorthWestern University & Coursera!

교육 기관: Ma. M d T

Nov 30, 2017

Good material! easy to access online and peer reviews were helpful.

교육 기관: Guilherme C

Dec 13, 2018

Great course, full of information that can be used immediately.

교육 기관: Deborah D

Jun 17, 2020

Beautifully presented, insightful and applicable to work!

교육 기관: Maritza P

May 24, 2016

Very Informative Wish there were more examples uesed

교육 기관: Jennifer H

Jul 30, 2019

Quality instruction via video, good assignments.

교육 기관: Marine L

Jun 13, 2017

very easy understanding course. I enjoyed a lot

교육 기관: Edward B

Apr 20, 2016

Good course. I especially liked the assignment.

교육 기관: Ahmad R

Jun 07, 2019

The best course I have had on content strategy

교육 기관: Deleted A

Feb 17, 2018

Specific, practical, clear and concise course.

교육 기관: Siddhant M

May 17, 2018

The examples really made this course amazing.

교육 기관: Aniruddho M

Jul 14, 2020

great points, well paced, excellent speakers

교육 기관: Roselyn B E

Sep 03, 2018


교육 기관: Iwona S

Aug 16, 2018

I loved the course and the instructors.

교육 기관: Lakshmi N

Mar 20, 2020

The course was awesome and insightful

교육 기관: Andrea D

Dec 27, 2019

A very thorough and engaging course

교육 기관: Gemma P O

Apr 26, 2020

Easy to follow and very enriching!

교육 기관: Xueting C

Jun 05, 2020

very clear and wonderful teaching

교육 기관: Chris B

Feb 25, 2019

Really excellent introduction.

교육 기관: Tonya K

Apr 04, 2018

Great insightful information

교육 기관: Mona M

Jun 14, 2020

Great insights and learning