노스웨스턴 대학교의 Content Strategy for Professionals: Engaging Audiences 학습자 리뷰 및 피드백

Great insightful information

Specific, practical, clear and concise course.

The examples really made this course amazing.

I loved the course and the instructors.

Amazing! everything was so well explained! And the book readings were also very instructive!

A very good set of lessons on how to be genuinely useful to your target audience. The case study assignment was interesting and allowed plenty of creativity, which I especially liked.

A $50,000 degree in Content Strategy distilled down to 9 hours of study.

Very Insightful.

The best course I have had on content strategy

Quality instruction via video, good assignments.

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

This was a truly informative course; it's already reshaped my thinking and I can't wait to dive into the next one.

John Lavine was interesting and a good speaker. Some of the other professors were not as engaging. I was distracted by the weird video editing that cut away at odd time. I felt the reading were very dated. However, I do feel I learned quite a lot.

Its nice course to begin with Content..

Great advice o writing best practices. Done with humor and memorable quotes.

I really appreciate that the instructors have strong journalistic backgrounds—truly helpful for impactful writing!

I loved the course. It will give a very good start to someone who wants to learn the basics of Content Strategy and its application.

However, I just have two feedbacks to give:

Firstly, I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on content voice and tone in the Case Study, which were topics from week 3.

Secondly, there was some issue in the course assessment. In Part B it says: 'Write or create...', which means we could either write or upload a file for this section. So many of us, including me, just wrote the content instead of uploading a file. But when peer reviewing, I figured out that the written content and the file upload had to be separately reviewed and marked for completion, which was very unfair. Though I got 100% weightage but a lot of us taking the course had got less than 100% weightage because of this confusion. The worst part was there was no way to resolve it before getting the final weightage.

Please check and rectify this for future students.

Thanking You

Saradwati Chatterjee

Very well explained and easy to follow.

Learnt a lot from this course

I would have preferred more reading material and that the readings were less related to journalism and more related to general business. I would also have liked presentation slides to support the "talking heads" presenting the material. I received a grade for the completion of the course. I have no idea how that grade was determined as I did not receive any feedback on the concluding ShenShi case study, the feedback I provided others, or the other "deliverables." Finally, the second course in this specialization doesn't start for more than two weeks after concluding the first course. This seems like an excessive amount of time--especially since LinkedIn is billing me for that down-time.

This course flows nicely and is easy, but interesting, to follow. I recommend it for anyone who is getting started in marketing or needs a refresher. It's also helpful to have access to their resources.

Content was fantastic, however delivery was quite dull, two talking heads and chapters from a helpful, but rather dry book. The best part was the assignment. Could be spruced up with some printable versions of the text screens, or even better, a workbook to use in figuring out how to use this at home.

I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.

I learned that content strategy is a marketing plan with content, not just the content alone. It is a great course.

good content, lets try take it for a spin in the real world. Thanks

Assignment was due in Week 2 of a 3-week course, which was odd. But the content was great.