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Content Strategy for Professionals: Engaging Audiences(으)로 돌아가기

노스웨스턴 대학교의 Content Strategy for Professionals: Engaging Audiences 학습자 리뷰 및 피드백

603개의 평가
164개의 리뷰

강좌 소개

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

최상위 리뷰

2018년 9월 14일

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

2019년 12월 19일

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

필터링 기준:

Content Strategy for Professionals: Engaging Audiences의 162개 리뷰 중 76~100

교육 기관: Jerry M

2016년 6월 6일

Makes my work more professional, and I have learned much through the course.

교육 기관: Jeewaranga G

2020년 7월 18일

Excellence course for anyone who is starting a career is content strategy.

교육 기관: Jayant M

2019년 5월 28일

A $50,000 degree in Content Strategy distilled down to 9 hours of study.

교육 기관: sanaa a r

2019년 1월 3일

Great course, very beneficial information, instructor is one of the best

교육 기관: Tayo A

2020년 12월 15일

Awesome! Learned a lot and had a wonderful experience while doing so.

교육 기관: Patricia M

2021년 11월 20일

I provided really useful information and insights I will soon apply!

교육 기관: Ak G

2020년 5월 17일

Grateful for the opportunity to NorthWestern University & Coursera!

교육 기관: Ma. M d T

2017년 11월 30일

Good material! easy to access online and peer reviews were helpful.

교육 기관: Guilherme C

2018년 12월 13일

Great course, full of information that can be used immediately.

교육 기관: Jennifer H

2019년 7월 29일

Quality instruction via video, good assignments.

교육 기관: Marine L

2017년 6월 13일

very easy understanding course. I enjoyed a lot

교육 기관: Edward B

2016년 4월 20일

Good course. I especially liked the assignment.

교육 기관: Ahmad R

2019년 6월 6일

The best course I have had on content strategy

교육 기관: Deleted A

2018년 2월 17일

Specific, practical, clear and concise course.

교육 기관: fcastilloch

2021년 1월 10일

Loved this course, the Professors are pros!

교육 기관: Roselyn B E

2018년 9월 3일


교육 기관: Iwona S

2018년 8월 16일

I loved the course and the instructors.

교육 기관: Chris E

2021년 2월 26일

Excellent course and very interesting!

교육 기관: Lakshmi N

2020년 3월 20일

The course was awesome and insightful

교육 기관: Besher A

2021년 4월 15일

smooth course and easy to understand

교육 기관: Andrea D

2019년 12월 27일

A very thorough and engaging course

교육 기관: Gemma P O

2020년 4월 26일

Easy to follow and very enriching!

교육 기관: Xueting C

2020년 6월 5일

very clear and wonderful teaching

교육 기관: Itamar M

2020년 9월 29일

Supper profetionsl snd usefull

교육 기관: Chris B

2019년 2월 25일

Really excellent introduction.