Sep 15, 2018
Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.
Dec 20, 2019
I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)
교육 기관: Paramjit S•
Feb 23, 2019
교육 기관: mohamad s b•
May 23, 2020
교육 기관: Mohamed A R M•
Sep 08, 2016
교육 기관: Saradwati C•
Aug 09, 2017
I loved the course. It will give a very good start to someone who wants to learn the basics of Content Strategy and its application.
However, I just have two feedbacks to give:
Firstly, I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on content voice and tone in the Case Study, which were topics from week 3.
Secondly, there was some issue in the course assessment. In Part B it says: 'Write or create...', which means we could either write or upload a file for this section. So many of us, including me, just wrote the content instead of uploading a file. But when peer reviewing, I figured out that the written content and the file upload had to be separately reviewed and marked for completion, which was very unfair. Though I got 100% weightage but a lot of us taking the course had got less than 100% weightage because of this confusion. The worst part was there was no way to resolve it before getting the final weightage.
Please check and rectify this for future students.
교육 기관: Christopher A•
Nov 30, 2017
I would have preferred more reading material and that the readings were less related to journalism and more related to general business. I would also have liked presentation slides to support the "talking heads" presenting the material. I received a grade for the completion of the course. I have no idea how that grade was determined as I did not receive any feedback on the concluding ShenShi case study, the feedback I provided others, or the other "deliverables." Finally, the second course in this specialization doesn't start for more than two weeks after concluding the first course. This seems like an excessive amount of time--especially since LinkedIn is billing me for that down-time.
교육 기관: Marco G•
May 03, 2020
Useful content, and very well presented.
My only remarks are on the test, which is placed in Week 2 instead of at the end of the course - even though some of the concepts you need to know in order to complete it are explained in Week 3. Also, you can either type or attach your answer, but you never do both, which means you will never get a "perfect" grade.
교육 기관: Fran H•
Sep 11, 2016
Content was fantastic, however delivery was quite dull, two talking heads and chapters from a helpful, but rather dry book. The best part was the assignment. Could be spruced up with some printable versions of the text screens, or even better, a workbook to use in figuring out how to use this at home.
교육 기관: Julia V N•
Apr 17, 2020
The course is really good, but the assessment has twice the same question (one for the option of typing and the other one for uploading). The problem is that although only one is required, when the assignment was graded, I lost points because the assessors didn't understand this.
교육 기관: Christine O•
Aug 13, 2017
John Lavine was interesting and a good speaker. Some of the other professors were not as engaging. I was distracted by the weird video editing that cut away at odd time. I felt the reading were very dated. However, I do feel I learned quite a lot.
교육 기관: Jenny G•
May 13, 2018
This course flows nicely and is easy, but interesting, to follow. I recommend it for anyone who is getting started in marketing or needs a refresher. It's also helpful to have access to their resources.
교육 기관: Elaine R•
May 17, 2020
The course was great, lots of good information presented in an easy-to-understand way. It ended kind of abruptly, I wasn't sure it was over, so maybe a stronger ending - but that's a minor quibble.
교육 기관: Rajani J•
Jan 31, 2020
The course material was good and covered a lot of topics. Though I suggest to add more examples and activities which can help in implementing the learnings.
교육 기관: Diego S•
Feb 16, 2018
I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.
교육 기관: Monisha D•
Apr 22, 2020
Good coverage of the basics. Experienced instructors with relevant examples provided. Looking forward to advance the course
교육 기관: Mary G•
Dec 02, 2016
I learned that content strategy is a marketing plan with content, not just the content alone. It is a great course.
교육 기관: Lina R V•
May 03, 2017
I really appreciate that the instructors have strong journalistic backgrounds—truly helpful for impactful writing!
교육 기관: Neil M•
May 31, 2019
Assignment was due in Week 2 of a 3-week course, which was odd. But the content was great.
교육 기관: John W•
Feb 19, 2017
Great advice o writing best practices. Done with humor and memorable quotes.
교육 기관: Gislena•
Jan 26, 2017
Very well explained and easy to follow.
Learnt a lot from this course
교육 기관: Brian M•
Nov 04, 2017
good content, lets try take it for a spin in the real world. Thanks
교육 기관: Shekhar T•
Aug 14, 2016
Its nice course to begin with Content..
교육 기관: Enrico G•
Apr 20, 2020
a good course
교육 기관: whitney w•
Mar 02, 2020
The instructors did a great job outlining the business concepts, and the short videos broke down the content into manageable bites. However, if Coursera is going to continue to charge for this course, it must update the content and the readings. There were no new media examples -- only old media. And the readings, which were published in 2009, were extremely dated. One talked about the "new frontier" of mobile!
Originally, I'd planned to pursue the certificate, but I can't justify the expense if I'm going to be consuming such outdated information.
Also, I was pretty disappointed with the quality of student work I had to evaluate as well as the quality of the evaluations I received.
Overall, I learned a number of business concepts that will likely prove useful in my job, and the instructors were clearly knowledgable and concise. However, if Coursera/Northwestern is going to continue to offer this course/certificate in this ever-changing digital landscape, it probably needs to update the readings and examples annually.
교육 기관: Kelly Z•
Aug 10, 2017
Good content, but there are some usability issues with the system. For example, the system was sending me message that I was late submitting my assignment, even though I had submitted it the previous day on time. The course is also telling me I completed it, even though I still have to complete Week 3. Last, parts of the graded assignments were unclear. The same question was posed twice: once with an option to type in a response, and once with an option to upload a file. It was unclear if we were supposed to submit the same content twice (in two different formats) or if the two questions/requirements were separate. Otherwise, the videos and slides were easy to follow, engaging, and clear with good takeaways to bring back to work.
교육 기관: David B•
Oct 21, 2016
Quality information and an enjoyable course. I would give it a 4 but there were errors--modules/titles/questions didn't match with some Week 1 content. Additionally, for the grading of the Case Study, there was a section where you could either upload a document or type, then on the peer grading it encouraged you to penalize people for not uploading anything. This negatively effected my grade and the grade I gave to other people.