Chevron Left
Content Strategy for Professionals: Engaging Audiences(으)로 돌아가기

노스웨스턴 대학교의 Content Strategy for Professionals: Engaging Audiences 학습자 리뷰 및 피드백

601개의 평가
162개의 리뷰

강좌 소개

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

최상위 리뷰

2018년 9월 14일

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

2019년 12월 19일

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

필터링 기준:

Content Strategy for Professionals: Engaging Audiences의 160개 리뷰 중 101~125

교육 기관: Tonya K

2018년 4월 4일

Great insightful information

교육 기관: Mona M

2020년 6월 14일

Great insights and learning

교육 기관: Sugandhi S

2021년 3월 26일

Informative to the core

교육 기관: nga n t

2016년 6월 12일

great way to success

교육 기관: Nikola

2020년 8월 2일

Excellent content.

교육 기관: Kent

2020년 11월 12일

Excellent Course!

교육 기관: Sarah R

2020년 10월 19일

Very informative

교육 기관: Oladiipo O

2019년 6월 3일

Very Insightful.

교육 기관: Muhammad I

2017년 8월 3일

Excellent course

교육 기관: David G C

2021년 8월 4일

Muy buen curso

교육 기관: Yishawu I

2021년 4월 15일

Massive value

교육 기관: Paula A C G

2020년 9월 13일

Great Course!

교육 기관: Manju R

2019년 3월 12일

Great course!

교육 기관: HONGMEI Q

2021년 2월 24일

Nice course¡

교육 기관: Francisco S H

2020년 3월 25일

Very usefull

교육 기관: Tunde A

2016년 8월 22일


교육 기관: Tong V C

2020년 12월 27일

Good idea

교육 기관: Paramjit S

2019년 2월 23일

Great ...

교육 기관: m.sadeq b

2020년 5월 23일


교육 기관: Kanij F

2021년 2월 20일


교육 기관: Mohamed A R M

2016년 9월 8일


교육 기관: Saradwati C

2017년 8월 9일

I loved the course. It will give a very good start to someone who wants to learn the basics of Content Strategy and its application.

However, I just have two feedbacks to give:

Firstly, I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on content voice and tone in the Case Study, which were topics from week 3.

Secondly, there was some issue in the course assessment. In Part B it says: 'Write or create...', which means we could either write or upload a file for this section. So many of us, including me, just wrote the content instead of uploading a file. But when peer reviewing, I figured out that the written content and the file upload had to be separately reviewed and marked for completion, which was very unfair. Though I got 100% weightage but a lot of us taking the course had got less than 100% weightage because of this confusion. The worst part was there was no way to resolve it before getting the final weightage.

Please check and rectify this for future students.

Thanking You

Saradwati Chatterjee

교육 기관: Christopher A

2017년 11월 30일

I would have preferred more reading material and that the readings were less related to journalism and more related to general business. I would also have liked presentation slides to support the "talking heads" presenting the material. I received a grade for the completion of the course. I have no idea how that grade was determined as I did not receive any feedback on the concluding ShenShi case study, the feedback I provided others, or the other "deliverables." Finally, the second course in this specialization doesn't start for more than two weeks after concluding the first course. This seems like an excessive amount of time--especially since LinkedIn is billing me for that down-time.

교육 기관: Marco G

2020년 5월 3일

Useful content, and very well presented.

My only remarks are on the test, which is placed in Week 2 instead of at the end of the course - even though some of the concepts you need to know in order to complete it are explained in Week 3. Also, you can either type or attach your answer, but you never do both, which means you will never get a "perfect" grade.

교육 기관: Fran H

2016년 9월 11일

Content was fantastic, however delivery was quite dull, two talking heads and chapters from a helpful, but rather dry book. The best part was the assignment. Could be spruced up with some printable versions of the text screens, or even better, a workbook to use in figuring out how to use this at home.