About this Course
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다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 11시간 필요

권장: 4 weeks of study, 3 hours/week...

영어

자막: 영어
User
Course을(를) 수강하는 학습자
  • Marketers
  • Researchers
  • Consultants
  • Project Managers
  • Professors
User
Course을(를) 수강하는 학습자
  • Marketers
  • Researchers
  • Consultants
  • Project Managers
  • Professors

다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 11시간 필요

권장: 4 weeks of study, 3 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Module 0: Course Preliminaries

2개 동영상 (총 5분), 4 readings
2개의 동영상
Entering the China Market2m
4개의 읽기 자료
Acknowledgement10m
Copyright and eLearning Guidance at CUHK10m
Course Overview10m
Learn from the Expert Interviews10m
완료하는 데 2시간 필요

Module 1: What Is Entrepreneurship?

26개 동영상 (총 106분), 1 quiz
26개의 동영상
1.2 What Is Stopping People From Being Entrepreneurial?2m
1.3 Entrepreneurs Vs Professionals2m
1.4 Why Do People Become Entrepreneurs?1m
1.5 What Are The Challenges China Entrepreneurs Face4m
1.6 Intrapreneurs And Entrepreneurs4m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3m
Dr Alex Li, CEO & Founder of BizCONLINE7m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2m
1개 연습문제
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4m
2
완료하는 데 1시간 필요

Module 2a. Innovation And Creativity

8개 동영상 (총 55분)
8개의 동영상
2a.2 Disruptive Business Model14m
2a.3 Identify An Opportunity4m
Dr Alex Li, CEO & Founder of BizCONLINE14m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49
완료하는 데 1시간 필요

Module 2b. Market Validation

6개 동영상 (총 30분), 1 quiz
6개의 동영상
2b.2 How Big Is Your Market?2m
2b.3 Prioritising The Ideas3m
2b.4 Market Validation Before Launching Your Product6m
2b.5 Your Business Positioning9m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5m
1개 연습문제
Week 2 Quiz: Market positioning8m
3
완료하는 데 3시간 필요

Module 3. Business Plan

14개 동영상 (총 88분), 1 quiz
14개의 동영상
3.2 Determine The Objectives3m
3.3 Choose The Right Format2m
3.4 Business Model9m
3.5 What Else Should We Include?26m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11m
Dr Alex Li, CEO & Founder of BizCONLINE4m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7m
4
완료하는 데 4시간 필요

Module 4. Startup Financing

21개 동영상 (총 119분), 1 quiz
21개의 동영상
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6m
4.3 Startup Valuation10m
4.4 Mode of Investment3m
4.5 Shareholder's Agreement7m
4.6 Investor Incentives3m
4.7 Potential Return for Investors1m
4.8 Investment Requirement4m
4.9 Financial Analysis (From Investors' Perspective) - Return5m
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3m
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7m
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3m
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6m
Dr Alex Li, CEO & Founder of BizCONLINE11m
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2m
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1m
완료하는 데 4시간 필요

Supplementary Materials

6개 동영상 (총 227분)
6개의 동영상
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48m
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37m
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34m
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32m
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30m

강사

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Prof. Dominic Chan

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics

홍콩 중문 대학교 정보

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

Doing Business in China 전문 분야 정보

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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