About this Course

다음 전문 분야의 4개 강좌 중 4번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 8시간 필요

권장: 4-6 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Venture CapitalFinancial StatementFinanceEntrepreneurship

다음 전문 분야의 4개 강좌 중 4번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 8시간 필요

권장: 4-6 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Defining the Opportunity

11개 동영상 (총 94분), 7 readings, 1 quiz
11개의 동영상
Preview of the Master of Professional Studies in Technology Entrepreneurship11m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1m
Does your solution create value for your stakeholders?9m
What is value innovation?6m
Is the problem real?7m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Will your business model work?10m
Crafting the business model canvas: Part 17m
Crafting the business model canvas: Part 26m
7개의 읽기 자료
Introduction to the course10m
Meet Dr. James V. Green10m
Connect with your classmates10m
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10m
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10m
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10m
Lecture Slides10m
1개 연습문제
Initial Business Model Canvas18m
2
완료하는 데 2시간 필요

Discovering the Customer

6개 동영상 (총 46분), 5 readings, 1 quiz
6개의 동영상
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product7m
How to interview customers5m
5개의 읽기 자료
Talking to Humans" by Giff Constable. Available as a free PDF.10m
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10m
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10m
"How do I set up customer interviews?" by Jeff Lash10m
Lecture Slides10m
1개 연습문제
Customer Interviews and Analysis: Part 1 of 220m
3
완료하는 데 1시간 필요

Understanding Customers

3 readings, 1 quiz
3개의 읽기 자료
Sizing the Opportunity (2:50)10m
Finding Patterns (1:50)10m
Looking for Insights (0:58)10m
1개 연습문제
Customer Interviews and Analysis: Part 2 of 220m
4
완료하는 데 2시간 필요

Creating the Marketing and Sales Strategy

5개 동영상 (총 47분), 6 readings, 1 quiz
5개의 동영상
Developing the marketing mix: Part 27m
Pricing13m
Sales forecasting10m
Managing the sales pipeline9m
6개의 읽기 자료
Marketing mix10m
Product strategies10m
Pricing strategies10m
Place strategies10m
Promotion strategies10m
Lecture Slides10m
1개 연습문제
Marketing and Sales Strategy12m
4.6
18개의 리뷰Chevron Right

67%

급여 인상 또는 승진하기

Entrepreneurship Capstone 의 최상위 리뷰

대학: OSMar 19th 2018

wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates

대학: NJJan 2nd 2016

A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.

강사

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

메릴랜드 대학교 칼리지파크 캠퍼스 정보

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Entrepreneurship: Launching an Innovative Business 전문 분야 정보

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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