Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
이 강좌는 Entrepreneurship: Launching an Innovative Business 전문 분야의 일부입니다.
Entrepreneurship Capstone
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강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 3시간 필요
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
11개 동영상 (총 94분), 7 readings, 1 quiz
11개의 동영상
Preview of the Master of Professional Studies in Technology Entrepreneurship11m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1m
Does your solution create value for your stakeholders?9m
What is value innovation?6m
Is the problem real?7m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
Will your business model work?10m
Crafting the business model canvas: Part 17m
Crafting the business model canvas: Part 26m
7개의 읽기 자료
Introduction to the course10m
Meet Dr. James V. Green10m
Connect with your classmates10m
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10m
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10m
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10m
Lecture Slides10m
1개 연습문제
Initial Business Model Canvas18m
주
2완료하는 데 2시간 필요
Discovering the Customer
Discovering the customer and interviewing customers
6개 동영상 (총 46분), 5 readings, 1 quiz
6개의 동영상
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product7m
How to interview customers5m
5개의 읽기 자료
Talking to Humans" by Giff Constable. Available as a free PDF.10m
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10m
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10m
"How do I set up customer interviews?" by Jeff Lash10m
Lecture Slides10m
1개 연습문제
Customer Interviews and Analysis: Part 1 of 220m
주
3완료하는 데 1시간 필요
Understanding Customers
Analyzing customers
3 readings, 1 quiz
3개의 읽기 자료
Sizing the Opportunity (2:50)10m
Finding Patterns (1:50)10m
Looking for Insights (0:58)10m
1개 연습문제
Customer Interviews and Analysis: Part 2 of 220m
주
4완료하는 데 2시간 필요
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
5개 동영상 (총 47분), 6 readings, 1 quiz
5개의 동영상
Developing the marketing mix: Part 27m
Pricing13m
Sales forecasting10m
Managing the sales pipeline9m
6개의 읽기 자료
Marketing mix10m
Product strategies10m
Pricing strategies10m
Place strategies10m
Promotion strategies10m
Lecture Slides10m
1개 연습문제
Marketing and Sales Strategy12m
4.6
18개의 리뷰67%
급여 인상 또는 승진하기
Entrepreneurship Capstone 의 최상위 리뷰
wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates
A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.
강사
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
메릴랜드 대학교 칼리지파크 캠퍼스 정보
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Entrepreneurship: Launching an Innovative Business 전문 분야 정보
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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