Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce.
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이 강좌에 대하여
No prior experience required.
배울 내용
Determine your target customer and identify their needs and wants.
Define your value proposition and specify your minimum viable feature set.
Create your minimum viable product and the user experience.
Test your minimum viable product and iterate to improve product-market fit.
귀하가 습득할 기술
- Product Development
- Ideation
- Product Management
- product design
- User Experience (UX)
No prior experience required.
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메릴랜드 대학교 칼리지파크 캠퍼스
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
강의 계획표 - 이 강좌에서 배울 내용
Introduction to Establishing Product-Market Fit
Defining Product-Market Fit
Identifying Underserved Customer Needs
Determining Your Target Customer
Module 5: Defining Your Value Proposition
Specifying Your Feature Set
Creating Your Prototype
Testing Your MVP with Customers
Improving Product-Market Fit
Final Thoughts
Product Ideation, Design, and Management 특화 과정 정보
This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

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