Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
제공자:
Foundational Skills for Communicating About Health
미시건 대학교
About this Course
최근 조회 17,153회
배울 내용
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
귀하가 습득할 기술
Health CommunicationStorytellingCommunicationMessagingTailoring communications
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
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일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 14시간 필요
영어
자막: 영어
제공자:
미시건 대학교
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
완료하는 데 2시간 필요
8개 동영상 (총 51분), 3 readings, 5 quizzes
8개의 동영상
What can go wrong?7m
Audience and Goals11m
Creating an Audience-Goal Worksheet7m
Audience-Goals Example: Community Brochure5m
Audience-Goals Example: Scientific Conference6m
Audience-Goals Example: Advocacy Brief5m
Audience-Goals Example: This Course Segment4m
3개의 읽기 자료
Faculty Introduction and Acknowledgements1m
Help Us Learn More About You!5m
Note about videos1m
5개 연습문제
Introductory Story of Science exercise20m
Audience / Goals Practice: Public Meeting10m
Audience / Goals Practice: Genetic Test Report10m
Audience / Goals Practice: Annual Clinic Report10m
Audience / Goals Practice: Airport Poster10m
완료하는 데 3시간 필요
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
완료하는 데 3시간 필요
6개 동영상 (총 40분), 2 readings, 8 quizzes
6개의 동영상
What makes a good Central Message?7m
Idea Space3m
Inverted Triangle7m
Inverted Triangle Examples11m
Inverted Triangle Useful Structure4m
2개의 읽기 자료
Half-Life Your Message Activity Instructions10m
A Note About The Next Set Of Items1m
8개 연습문제
Half-Life Your Message Reflection15m
Create a Central Message30m
How many points in a paragraph (1)5m
How many points in a paragraph (2)5m
How many points in a paragraph (3)5m
Critique / rewrite paragraphs10m
Evaluate summary using rubric (1)10m
Evaluate summary using rubric (2)10m
완료하는 데 2시간 필요
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
완료하는 데 2시간 필요
4개 동영상 (총 31분)
4개의 동영상
Active vs. Passive Voice6m
Tools and Sites for Plain Language8m
Dejargonizer video5m
2개 연습문제
Passive voice to active voice10m
Replacing jargon in sentences20m
완료하는 데 4시간 필요
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
완료하는 데 4시간 필요
13개 동영상 (총 56분), 3 readings, 3 quizzes
13개의 동영상
The Link Between Messaging and Narrative3m
Health Sciences & Management Can be Stories4m
ABT (And, But, Therefore)7m
ABT in Science Stories6m
Other Examples of ABT3m
ABT X 24m
The Findings ABT2m
Post-Interview debrief Dr. Skip Lupia4m
One-pager Briefs4m
Advocacy Examples: Inverted Triangles + ABT3m
Advocacy Example: Repeated Inverted Triangle4m
Macro- vs. Micro-Message Structures1m
3개의 읽기 자료
External Video (10 min): Communicating to Policymakers10m
Letter to EPA: CPP Replacement10m
Letter to EPA: Toxic Substance Control Act10m
2개 연습문제
Evaluate ABT x 2 examples20m
Create ABT x 2 from provided research paper45m
4.6
4개의 리뷰Foundational Skills for Communicating About Health의 최상위 리뷰
Dr Brian is an excellent teacher with precise and discrete ideas amalgamated together so well to get an overall core of the communication skills was way too easier and clear. Thank you so much.
자주 묻는 질문
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