이 강좌에 대하여

최근 조회 23,109

학습자 경력 결과

11%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

20%

가 이 강좌를 통해 확실한 경력상 이점을 얻음

17%

가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 2번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 4시간 필요
영어
자막: 영어, 한국어

귀하가 습득할 기술

Market SegmentationCustomer Lifetime ValueMarketing AnalyticsMarketing Performance Measurement And Management

학습자 경력 결과

11%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

20%

가 이 강좌를 통해 확실한 경력상 이점을 얻음

17%

가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 2번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 4시간 필요
영어
자막: 영어, 한국어

제공자:

ESSEC 경영 대학원 로고

ESSEC 경영 대학원

강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 26분 필요

Module 0 : Introduction to Foundation of Marketing Analytics

완료하는 데 26분 필요
2개 동영상 (총 16분), 1 개의 읽기 자료
2개의 동영상
Setting up the environment and exploring the data (recital)12m
1개의 읽기 자료
.R files and dataset10m
2

2

완료하는 데 1시간 필요

Module 1 : Statistical segmentation

완료하는 데 1시간 필요
9개 동영상 (총 42분), 2 개의 읽기 자료, 1 개의 테스트
9개의 동영상
Hierarchical segmentation4m
Selecting the "right" number of segments2m
Segmentation variables1m
Recency, frequency, and monetary value1m
Computing recency, frequency and monetary value with R (Recital 1)8m
Data transformation3m
Preparing and transforming your data in R (Recital 2)3m
Running a hierarchical segmentation in R (Recital 3)10m
2개의 읽기 자료
Acxiom URL10m
Instructions before starting the quiz 110m
1개 연습문제
Quiz module 1 - 20% of final grade10m
3

3

완료하는 데 1시간 필요

Module 2 : Managerial segmentation

완료하는 데 1시간 필요
7개 동영상 (총 47분), 1 개의 읽기 자료, 1 개의 테스트
7개의 동영상
Developing a managerial segmentation3m
Coding a managerial segmentation in R (Recital 1)17m
Describing segments2m
Segmenting a database retrospectively in R (Recital 2)6m
Segments and revenue generation2m
R tutorial (Recital 3)12m
1개의 읽기 자료
Instructions before starting quiz 210m
1개 연습문제
Quiz module 2 - 20% of final grade10m
4

4

완료하는 데 1시간 필요

Module 3 : Targeting and scoring models

완료하는 데 1시간 필요
4개 동영상 (총 29분), 1 개의 읽기 자료, 1 개의 테스트
4개의 동영상
What you need to develop a scoring model2m
Calibration data and statistical model5m
Building a predictive model in R (Recital)18m
1개의 읽기 자료
Instructions before starting quiz 310m
1개 연습문제
Quiz module 3 - 20% of final grade10m

검토

FOUNDATIONS OF MARKETING ANALYTICS의 최상위 리뷰

모든 리뷰 보기

Strategic Business Analytics 특화 과정 정보

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

자주 묻는 질문

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.