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The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy(으)로 돌아가기

ESSEC 경영 대학원의 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 학습자 리뷰 및 피드백

931개의 평가
233개의 리뷰

강좌 소개

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

최상위 리뷰


2017년 7월 31일

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM


2022년 4월 30일

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

필터링 기준:

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy의 229개 리뷰 중 51~75

교육 기관: Ilija S

2017년 1월 29일

Excellent course that introduces you into the world of Revenue management! I suggest it to any beginner!

교육 기관: Naval B

2021년 3월 26일

Best teachers, explanation of topics and well versed videos to make you understand the topics better.

교육 기관: wendy j

2021년 1월 3일

Found the course to be very informative and able to view and listen to course lectures from anywhere

교육 기관: Haider S

2020년 1월 23일

This course gives the proper knowledge of Revenue. We can feel what mean of Revenue Management is.

교육 기관: Sudesh L

2022년 1월 10일

This is really a fundamental for anyone who interests in revenue management. A lot can be learnt.

교육 기관: Vinay M T

2019년 4월 10일

Its a great learning platform who is keen in excelling their learning in today's mechanical life

교육 기관: Deleted A

2020년 4월 16일

One of the best module and the topics were presented in a very interesting manner. Thank you.

교육 기관: Deleted A

2020년 5월 1일

Good source of knowledge and it has helped me immensely to learn about revenue management

교육 기관: khalid b

2018년 12월 26일


교육 기관: Mohareb S

2015년 12월 19일

Excellent course for hospitality professionals who want to learn about revenue management

교육 기관: Vaseem M

2017년 10월 15일

back ground display or slides, during the session was not clearly visible to read

교육 기관: Gonçalo D

2019년 7월 28일

Very insightful and interesting. Definitely will recommend this course to other!

교육 기관: Akshay K

2020년 6월 19일

Excellent Material with excellent explanation of the concepts and terminologies

교육 기관: DODO J

2020년 4월 15일

j'ai vraiment adoré ce cours surtout l'examen final....merci aux professeurs.

교육 기관: Xenia W

2020년 9월 24일

I absolutley enjoyed this course! Looking forward to expanding my knowledge!

교육 기관: Manomay V

2021년 4월 3일

very Importent for every hotel management student to go through this course

교육 기관: Markus T

2016년 4월 6일

Thank you for establishing such a ground and base establishing course <3

교육 기관: Daniela B

2016년 2월 5일

Great introduction to the hospitality business revenue management basics

교육 기관: YaSy

2019년 3월 16일

Was actually pretty interesting and the teacher was really good. Thanks

교육 기관: Sanjay P

2020년 6월 2일

This was very much useful and I have got too much learning from this.

교육 기관: Saurabh D

2020년 6월 10일

Quite comprehensive for Fundamentals. Thank you all for this course.

교육 기관: Jesus G

2017년 5월 22일

Great course as a refresher or for someone just getting into revmgt

교육 기관: Diemacher

2016년 1월 12일

Very nice overview of the major revenue issues facing hotels today

교육 기관: Cheyma M E B

2019년 10월 7일

Well structured and the speakers have a great educational method!

교육 기관: Mohamed M

2020년 5월 29일

Wonderful course and very useful, it will help me in my career.