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The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy(으)로 돌아가기

ESSEC 경영 대학원의 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 학습자 리뷰 및 피드백

932개의 평가
233개의 리뷰

강좌 소개

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

최상위 리뷰


2017년 7월 31일

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM


2022년 4월 30일

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

필터링 기준:

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy의 229개 리뷰 중 76~100

교육 기관: Marta V

2020년 4월 30일

Excelente curso. Interesante y muy completo. Recomendable 100%.

교육 기관: Ramin Z

2019년 2월 3일

very good course to learn the basics of the revenue management

교육 기관: Arpit M

2017년 6월 18일

Wonderful Course for Hotel Revenue Manager, i really loved it.

교육 기관: Hermine M

2017년 5월 11일

very useful, very knowledgeable and with good lecturer! thanks

교육 기관: Sushant S

2017년 5월 8일

A great method to learn new and upgrade existing experience.

교육 기관: Nam P

2021년 10월 11일

The best course of pursuing the path of becoming Hotel GM!!

교육 기관: Mikol B

2020년 12월 27일

Great way in improving my knowledge about hotel operations.

교육 기관: Firoz K

2020년 8월 5일

It was very awesome training & helpful for upcoming days.

교육 기관: Evans A

2020년 11월 1일

The training is very insightful, trendy and Relevant

교육 기관: Claudia C

2017년 6월 2일

Very cool, just missing some practical exercises

교육 기관: Quang V

2016년 4월 8일

Very useful. Thank you so much for this course.

교육 기관: Olivier L

2016년 3월 30일

Excellent course material with gradual approach

교육 기관: Camila L B

2020년 12월 27일

This course is professional level. I recommend

교육 기관: Bich T

2020년 6월 7일

Super precise and full of pratical information

교육 기관: Olina S

2020년 8월 28일

Very informative course. Great for beginners.

교육 기관: Afag S

2020년 5월 14일

So clear, so cognitive, so productive course!

교육 기관: Meng F

2020년 10월 24일

Really useful. The final exam is not easy.

교육 기관: Hubert A

2017년 7월 19일

Very instructive for a first course in RM

교육 기관: Marcelo B

2016년 2월 22일

Great content, valuable insights. Thanks!

교육 기관: Sergio

2018년 6월 9일

Very good, enjoyed very much this course

교육 기관: sam m

2021년 6월 14일


should have done this Earlier

교육 기관: Parv s

2020년 5월 12일

amazing output thank you so much guys.

교육 기관: Xavier S

2017년 9월 2일

Excellent course, very comprehensive

교육 기관: Regulthafus C T A

2021년 4월 25일

Thank you, I love the course.

교육 기관: Domingo M

2020년 4월 19일

Outstandig course! Thank you!