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The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy(으)로 돌아가기

ESSEC 경영 대학원의 The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy 학습자 리뷰 및 피드백

4.6
별점
932개의 평가
233개의 리뷰

강좌 소개

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

최상위 리뷰

YZ

2017년 7월 31일

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

DT

2022년 4월 30일

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

필터링 기준:

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy의 229개 리뷰 중 176~200

교육 기관: Jolita S

2020년 10월 18일

There was a lot of video and reading materials not acceptable from complementary readings

교육 기관: Jennifer P

2020년 5월 20일

Attention, les liens vers la majorité des sources de lecture contiennent une erreur 404.

교육 기관: Gabriela A R M

2019년 9월 16일

Excelente información. Si se implementaran más ejemplos prácticos, sería aún mejor.

교육 기관: Cyril G

2016년 1월 20일

Very helpful. Only wish we had more opportunity to practice on a facultative basis.

교육 기관: Dmitry K

2019년 5월 29일

The fundamentals are great, a little practical work would be greatly appreciated

교육 기관: Nicola V D W

2021년 10월 14일

The material was presented clearly. Very informative.

교육 기관: Michal V C H

2017년 9월 14일

I thing there are few errors in Final Exam.... :-)

교육 기관: Priyanka J

2021년 5월 11일

Reading material and videos were not available.

교육 기관: Gabriela H

2020년 5월 25일

Good base but needs to be updated.

교육 기관: Camila V E

2017년 8월 14일

Nathaniel was great to learn from.

교육 기관: Irabor S

2022년 2월 21일

Very comprehensive and relatable.

교육 기관: Plamen S S

2020년 7월 10일

Good course.excellent videos

교육 기관: Assoh F G

2021년 3월 30일

j'ai beaucoup aimé le cours

교육 기관: Kusuma J

2020년 4월 17일

nice

교육 기관: Hugo M M

2016년 3월 14일

This course is a bit repetitive and provides only a few real life examples. As well as this, the evaluation of this course is based on the result of a single quiz of 15 questions, which is not enough to prove any knowledge at all. I think it should focus on a more practice oriented course in order to master the price optimization process and see how it fluctuates in real life examples.

However, this course gives great insights and useful concepts that are of huge importance to the application of the revenue management activities.

교육 기관: Lorena F V

2022년 1월 23일

Es una buena introducción al mundo de Revenue Management para el sector hotelero. La razón de mi puntuación se debe a la falta de actualización de muchas de las lecturas y soportes adicionales, que seguramente hubieran complementado mucho más el curso.

교육 기관: Damian B N

2019년 12월 15일

Interesting course as introduction to Revenue Management. It is really a shame that most additional readings and videos are no longer available. Also some of the written materials have basic grammar and spelling mistakes.

교육 기관: Lucio V

2020년 1월 6일

Los conceptos teóricos muy buenos. Falto aplicación practica. Sentí que las preguntas de los tests daban por supuestos conceptos y prácticas no desarrolladas. La gran mayoría de material de apoyo no estaban disponibles.

교육 기관: Jani N

2020년 7월 14일

Good knowledge over all. Most of the suplementary readings did not work at all. That was a bummer. Also could not watch the videos as the guys were moving theirs hands like crazy people :) but the audio was ok.

교육 기관: Arno P P

2020년 8월 17일

A nice and lively presentation - thank you. It is however a complex topic and will demand additional reading, which is fine. The reason for the 3 stars - a slower pace would have been great.

교육 기관: Polydefkis B

2020년 5월 9일

While the course content and execution is great, having a pdf of the content at hand would be helpful during class. Also, the course is 5 years old and most links do not work anymore

교육 기관: Melville J F

2020년 5월 9일

The content was well delivered. But the additional resources links are expired or do not exist. They need to be updated. Final Exam questions quite a task

교육 기관: alex s

2015년 11월 29일

Tests and quizzes don't really ask the right things and the answers given are hard to understand. Bad quizzes but lectures informative.

교육 기관: Nicolas P

2020년 3월 24일

This MOOC is a little hard to understand, perhaps dedicating more time to explain and unerstand terminology could be a great idea.

교육 기관: Viktor M

2020년 2월 15일

Its a decentt course, but most of the additional readings have experied. Would not recommend to pay for this!