About this Course
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

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초급 단계

완료하는 데 약 23시간 필요

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100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 23시간 필요

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

Week 1

Welcome to Week 1 of Globalization of Business Enterprise! We are delighted that you have chosen to take this course and look forward to engaging with you in the coming weeks, as we complete this journey through globalization together. In the following sections, you will find some important information to help you get off to a strong start in the course and to begin your learning in Week 1....
6 videos (Total 38 min), 4 readings, 1 quiz
6개의 동영상
2. Frequently asked questions7m
3. Why might we be prone to globaloney?6m
4. Why do assessed levels of globalization matter? Social implications5m
5. Why do assessed levels of globalization matter? Business implications8m
6. Summary2m
4개의 읽기 자료
Course Overview & Syllabus15m
About Week 115m
Survey - before starting the course15m
Required Reading Week 1: Globalization and Globaloney20m
1개 연습문제
Quiz 115m
2
완료하는 데 2시간 필요

Week 2 - The CAGE Distance Framework

Week 1 focused on explaining that globalization isn’t complete and why that matters. Week 2 focuses on what globalization is rather than what it isn’t: it looks at the structure of the international interactions that do take place. It turns out that the lion’s share of them are concentrated between countries that are broadly similar to each other. This session also presents a research-based framework for diagnosing cross-country differences versus similarities: the CAGE distance framework, where “CAGE” is an acronym for Cultural, Administrative (institutional and political), Geographic and Economic distances between countries...
7 videos (Total 57 min), 3 readings, 1 quiz
7개의 동영상
2. The law of distance12m
3. The CAGE distance framework10m
4. Implications of the CAGE framework: Keeping distances and differences in view8m
5. Implications of the CAGE framework: Developing strategies13m
6. Conclusions1m
A walk through Totto’s flagship store4m
3개의 읽기 자료
About Week 215m
Taking Totto Global20m
Required Reading Week 2:20m
1개 연습문제
Quiz 215m
3
완료하는 데 2시간 필요

Week 3 - Cultural Distance

This session will focus on the first dimension of the CAGE Distance Framework, namely Culture. Cultural distance encompasses differences in such things as religious beliefs, race/ethnicity, language, social norms and values. Our focus will be on how cultural differences at the national level affect international interactions and, particularly, international business. ...
5 videos (Total 51 min), 2 readings, 1 quiz
5개의 동영상
2. Cultural globaloney?14m
3. Cultural distances and international interactions11m
4. Deep(er) cultural differences7m
5. Stretching across cultures5m
2개의 읽기 자료
About Week 315m
Required Reading Week 3:20m
1개 연습문제
Quiz 320m
4
완료하는 데 2시간 필요

Week 4 - Administrative Distance

This session will focus on the second dimension of the CAGE Distance Framework, namely Administrative Distance. Administrative attributes specific to a particular country, such as autocratic policies or weak institutions and high levels of corruption, profoundly affect that country’s international connections—but so do bilateral/multilateral factors, such as whether two countries are part of the same regional trading agreement, or had a colony-colonizer relationship in the past. This session will provide you with greater insight into how differences in such respects matter, with a particular emphasis on variations in how business enterprises are structured and governed around the world....
6 videos (Total 55 min), 3 readings, 1 quiz
6개의 동영상
2. Administrative globaloney?8m
3. Administrative distances and international interactions6m
4. Differences in business administration around the world9m
5. Patterns in the differences15m
6. Possible explanations10m
3개의 읽기 자료
About Week 415m
Required Reading Week 4:20m
Instructions10m
1개 연습문제
Quiz 414m
5
완료하는 데 2시간 필요

Week 5 - Geographic Distance

This session will focus on the third dimension of the CAGE Distance Framework, namely Geographic Distance. This session will look at how trade and cross-border interactions in general are influenced by physical distance, whether two countries share a common border and other geographic factors. We will also look at the significant regionalization of most cross-border interactions and discuss what underlies the strength of that effect....
5 videos (Total 49 min), 2 readings, 1 quiz
5개의 동영상
2. Geographic distances and international interactions14m
3. Regionalization7m
4. Issues with regionalization as globalization7m
5. Geography and the rest of CAGE10m
2개의 읽기 자료
About Week 515m
Required Reading Week 5:20m
1개 연습문제
Quiz 520m
6
완료하는 데 2시간 필요

Week 6 - Economic Distance

This session will focus on the fourth and final dimension of the CAGE Distance Framework, namely Economic Distance. This session will look at how economic differences, particularly differences in per capita income, affect cross-border interactions. It will then focus in on emerging economies by examining the big shift of most types of economic activities towards them, how they differ from advanced economies, and whether advanced country multinationals are likely to be displaced by competitors from emerging economies as a result....
6 videos (Total 47 min), 2 readings, 1 quiz
6개의 동영상
2. Economic globaloney?5m
3. Economic distances and international interactions7m
4. Emerging Economies9m
5. The Big Shift17m
6. Summary 4m
2개의 읽기 자료
About Week 615m
Required Reading Week 6:20m
1개 연습문제
Quiz 620m
7
완료하는 데 2시간 필요

Week 7 - The Implications of Distances for Business Strategy

In this session, we will review the three broad AAA strategies for dealing with CAGE differences: Adaptation, to adjust to differences across countries to achieve some local responsiveness; Aggregation, to overcome some of the differences across countries and thereby unlock cross-border economies of scale/scope; and Arbitrage, to exploit some of the differences across countries in order to achieve absolute efficiency....
6 videos (Total 71 min), 2 readings, 1 quiz
6개의 동영상
2. Introduction to AAA Strategies6m
3. Adaptation Strategies12m
4. Aggregation Strategies14m
5. Arbitrage Strategies15m
6. Integration9m
2개의 읽기 자료
About Week 715m
Required Reading Week 7:20m
1개 연습문제
Quiz 720m
8
완료하는 데 4시간 필요

Week 8 - Globalization and You

This session, which is titled “Globalization and You”, looks at how globalization affects organizations and people, and in particular, you. We take a dual perspective, looking first at the globalization of personnel within and particularly at the top of organizations and second, at the individual or personal level....
3 videos (Total 36 min), 3 readings, 1 quiz
3개의 동영상
2. Globalization at Personal level18m
Closing Video3m
3개의 읽기 자료
About Week 815m
Required Reading Week 8:20m
Survey - Personal Assessment20m
4.4
3개의 리뷰Chevron Right

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최상위 리뷰

대학: RRNov 27th 2017

I found the content in this course to be both interesting but also VERY useful.

강사

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Pankaj Ghemawat

Professor of Strategic Management Anselmo Rubiralta Chair of Strategy and Globalization
Department of Strategic Management

이에세 경영대학원 정보

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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