This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 5번째 강좌:
완료하는 데 약 10시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 5번째 강좌:
완료하는 데 약 10시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
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The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
완료하는 데 2시간 필요
9개 동영상 (총 25분), 4 개의 읽기 자료, 1 개의 테스트
완료하는 데 3시간 필요
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
완료하는 데 3시간 필요
5개 동영상 (총 22분), 2 개의 읽기 자료, 3 개의 테스트
완료하는 데 2시간 필요
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
완료하는 데 2시간 필요
4개 동영상 (총 19분), 3 개의 읽기 자료, 2 개의 테스트
완료하는 데 3시간 필요
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
완료하는 데 3시간 필요
5개 동영상 (총 14분), 3 개의 읽기 자료, 2 개의 테스트
검토
- 5 stars81.50%
- 4 stars13.87%
- 3 stars2.89%
- 2 stars0.57%
- 1 star1.15%
INTERNATIONAL BUSINESS ENVIRONMENT의 최상위 리뷰
GK 제공2019년 4월 19일
Very well presented. Covers core analysis methods clearly.
RT 제공2020년 5월 31일
Have gained such an immersive knowledge out of the course.
NC 제공2020년 5월 14일
The course was absolutely superb and the lecturer is absolutely terrific. Thank you so much I appreciate all that you have taught me.
MO 제공2020년 12월 3일
At the beginning it sounded a little confusing but at the end I've finished informed and educated.
International Business Essentials 특화 과정 정보
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
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