As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
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최근 조회 16,568회
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다음 특화 과정의 6개 강좌 중 4번째 강좌:
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일정에 따라 마감일을 재설정합니다.
완료하는 데 약 4시간 필요
영어
자막: 영어, 스페인어, 한국어, 중국어 (간체자)
귀하가 습득할 기술
Variable PricingMarketingHospital ManagementHotel Management
학습자 경력 결과
33%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
33%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
25%
가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 4시간 필요
영어
자막: 영어, 스페인어, 한국어, 중국어 (간체자)
제공자:
연세 대학교
Yonsei University was established in 1885 and is the oldest private university in Korea.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 1시간 필요
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
완료하는 데 1시간 필요
7개 동영상 (총 44분)
7개의 동영상
1.2. Introduction to service businesse2m
1.3. Unique characteristics of service businesses: 01. Customer participation5m
1.4. Unique characteristics of service businesses: 02. Simultaneity13m
1.5. Unique characteristics of service businesses: 03. Perishability5m
1.6. Unique characteristics of service businesses: 04. Intangibility8m
1.7. Unique characteristics of service businesses: 05. Heterogeneity5m
2개 연습문제
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10m
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24m
완료하는 데 1시간 필요
How to successfully market a hospitality business?
Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.
완료하는 데 1시간 필요
5개 동영상 (총 25분), 1 개의 읽기 자료, 2 개의 테스트
5개의 동영상
2.2. Common characteristics among the hospitality businesses8m
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3m
2.4. Challenges in moving from fixed pricing to variable pricing3m
2.5. Variable pricing strategies: Premium pricing & target discounting8m
1개의 읽기 자료
Revenue Management10m
2개 연습문제
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10m
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24m
완료하는 데 1시간 필요
How to successfully market a healthcare business?
The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.
완료하는 데 1시간 필요
9개 동영상 (총 38분)
9개의 동영상
3.2. Evolvement of healthcare management focus1m
3.3. Examples of successful patient experience management: Shouldice Hospital4m
3.4. Key elements of design in experience management: Interaction3m
3.5. Examples of successful patient experience management: Kameda Medical Center2m
3.6. Key elements of design in experience management: Facility2m
3.7. Healthcare innovation3m
3.8. Review: Healthcare service industry & its unique marketing approaches1m
3.9. Expert Interview with Severance Hospital14m
2개 연습문제
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10m
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26m
검토
INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING의 최상위 리뷰
SM 제공2020년 4월 21일
Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.
AB 제공2018년 8월 2일
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
GS 제공2017년 1월 1일
A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.
CH 제공2020년 6월 1일
Decent course, I preferred the hospitality section compared to the healthcare section, as some of the videos in the latter were a little short!
International Marketing & Cross Industry Growth 특화 과정 정보
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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