As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
이 강좌는 International Marketing & Cross Industry Growth 특화 과정의 일부입니다.
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이 강좌에 대하여
최근 조회 10,358회
유연한 마감일
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공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 4번째 강좌:
완료하는 데 약 5시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 중국어 (간체자), 이탈리아어, 베트남어, 한국어, 독일어, 러시아어, 영어, 스페인어
귀하가 습득할 기술
- Variable Pricing
- Marketing
- Hospital Management
- Hotel Management
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 4번째 강좌:
완료하는 데 약 5시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 중국어 (간체자), 이탈리아어, 베트남어, 한국어, 독일어, 러시아어, 영어, 스페인어
제공자:
연세 대학교
Yonsei University was established in 1885 and is the oldest private university in Korea.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
What is unique about managing a service business?
Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.
완료하는 데 2시간 필요
7개 동영상 (총 44분)
완료하는 데 2시간 필요
How to successfully market a hospitality business?
Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.
완료하는 데 2시간 필요
5개 동영상 (총 25분), 1 개의 읽기 자료, 2 개의 테스트
완료하는 데 2시간 필요
How to successfully market a healthcare business?
The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.
완료하는 데 2시간 필요
9개 동영상 (총 38분)
검토
- 5 stars78.98%
- 4 stars16.37%
- 3 stars3.31%
- 2 stars0.88%
- 1 star0.44%
INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING의 최상위 리뷰
GS 제공2017년 1월 1일
A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.
AB 제공2018년 8월 2일
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
JA 제공2020년 10월 13일
Really nice and easy to understand. Learnt a lot about ho to deal with people in general.
JR 제공2022년 2월 5일
One of my favorite courses to preapre me for the hospitality industry. Very simple but sufficient
International Marketing & Cross Industry Growth 특화 과정 정보
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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