In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
이 강좌는 Hotel Management: Distribution, Revenue and Demand Management 특화 과정의 일부입니다.
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다음 특화 과정의 4개 강좌 중 4번째 강좌:
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영어
자막: 영어
유동적 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 4번째 강좌:
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영어
자막: 영어
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ESSEC 경영 대학원
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
강의 계획 - 이 강좌에서 배울 내용
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Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
완료하는 데 2시간 필요
6개 동영상 (총 22분), 5 개의 읽기 자료, 1 개의 테스트
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Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
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1개 동영상 (총 4분)
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Recommendations to the board Family
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
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1개 동영상 (총 1분)
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Implementation of the strategy
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
완료하는 데 1시간 필요
1개 동영상 (총 2분)
검토
HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS? 의 최상위 리뷰
DK 제공2017년 10월 17일
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
DP 제공2019년 6월 18일
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
FC 제공2020년 7월 15일
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
CG 제공2017년 7월 3일
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
Hotel Management: Distribution, Revenue and Demand Management 특화 과정 정보
Market hospitality services, manage demand, and optimize revenue.
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