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최근 조회 1,571

다음 전문 분야의 4개 강좌 중 4번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 10시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어

다음 전문 분야의 4개 강좌 중 4번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 10시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Situational analysis

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.

...
6 videos (Total 22 min), 5 readings, 1 quiz
6개의 동영상
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5개의 읽기 자료
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
2
완료하는 데 2시간 필요

Questionning the brand?

Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

...
1 video (Total 4 min), 1 quiz
3
완료하는 데 2시간 필요

Recommendations to the board Family

Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.

...
1 video (Total 1 min), 1 quiz
4
완료하는 데 2시간 필요

Implementation of the strategy

Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.

...
1 video (Total 2 min), 1 quiz
1개의 동영상
4.5
10개의 리뷰Chevron Right

50%

이 강좌를 수료한 후 새로운 경력 시작하기

33%

이 강좌를 통해 확실한 경력상 이점 얻기

Hôtel “De l'étoile” - a hotel in crisis? 의 최상위 리뷰

대학: DKOct 18th 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

대학: EMAug 17th 2016

Wonderful course & specialization - I learnt a lot !

강사

Avatar

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems

ESSEC 경영 대학원 정보

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Hotel Management: Distribution, Revenue and Demand Management 전문 분야 정보

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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