이 강좌에 대하여

최근 조회 15,649

학습자 경력 결과

33%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

25%

가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 9시간 필요
영어
자막: 영어

학습자 경력 결과

33%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

25%

가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 9시간 필요
영어
자막: 영어

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ESSEC 경영 대학원 로고

ESSEC 경영 대학원

강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 3시간 필요

Situational analysis

완료하는 데 3시간 필요
6개 동영상 (총 22분), 5 개의 읽기 자료, 1 개의 테스트
6개의 동영상
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5개의 읽기 자료
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
2

2

완료하는 데 2시간 필요

Questionning the brand?

완료하는 데 2시간 필요
1개 동영상 (총 4분)
3

3

완료하는 데 2시간 필요

Recommendations to the board Family

완료하는 데 2시간 필요
1개 동영상 (총 1분)
4

4

완료하는 데 2시간 필요

Implementation of the strategy

완료하는 데 2시간 필요
1개 동영상 (총 2분)
1개의 동영상

검토

HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS? 의 최상위 리뷰

모든 리뷰 보기

Hotel Management: Distribution, Revenue and Demand Management 특화 과정 정보

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

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