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The Importance of Listening(으)로 돌아가기

노스웨스턴 대학교의 The Importance of Listening 학습자 리뷰 및 피드백

1,561개의 평가
313개의 리뷰

강좌 소개

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

최상위 리뷰

2020년 10월 6일

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

2018년 5월 25일

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

필터링 기준:

The Importance of Listening의 309개 리뷰 중 126~150

교육 기관: Ken W

2017년 4월 23일

Course provides a good overview of social media monitoring tools.

교육 기관: Alfredo A

2016년 12월 21일

Excellent contents, orientation and technical skills induction!

교육 기관: David G

2021년 1월 14일

Learned so much about the invasive methods of marketing today.

교육 기관: Ekaterina S

2017년 7월 4일

very informative with good insights and practical implications

교육 기관: Vay R

2016년 12월 5일

Great course and great tools. I can't wait for the next course

교육 기관: Alessio S

2017년 6월 25일

Great tools and explanation on how to find your target market

교육 기관: Ewa M

2018년 4월 2일

I enjoyed the course and learned many new things. Thank you.

교육 기관: Rohit K

2017년 12월 4일

great tutorials and they also provide high quality tools :)

교육 기관: Jorge C

2019년 5월 6일

Enjoyed it a lot. Very useful tools and engaging videos.

교육 기관: Hamdy R M M G

2017년 12월 29일

great information and insight to learn i love this Course

교육 기관: Oriana V R R

2018년 10월 29일

Excellent course, it was very fun and helpful to receive

교육 기관: Cyrus F

2016년 6월 28일

great course for getting in the social media influencers

교육 기관: Harajinder K

2016년 4월 26일

Well-presented and interesting case-study with Taco bell

교육 기관: Eugene T

2016년 1월 3일

Great course with insights into Social Media Marketing!

교육 기관: Petar M

2022년 1월 13일

Many useful information are gathered in this course :)

교육 기관: Zhao R (

2017년 10월 27일

Great course! Soooo many useful tools were introduced!

교육 기관: Yeung T N

2020년 4월 20일

Very good experience for me and open my mind and view

교육 기관: Umar D

2021년 4월 20일

Excellent course I am pleased to take this course 😊

교육 기관: Darwin

2016년 12월 25일

This part is great, I have learned a lot, thank you!

교육 기관: Nick D

2020년 8월 14일

Great plan, direction and insight to social media.

교육 기관: Ray B

2017년 3월 26일

Take this course! You should maybe take it twice!

교육 기관: Apichart T

2017년 7월 30일

Good Course to know about insight social audience

교육 기관: Huzaifa A

2021년 5월 6일

Tremendous learning by NorthWestern and Coursera

교육 기관: Amanda L S

2020년 7월 16일

A lot of very useful information in this course.

교육 기관: samira m

2019년 2월 13일

Insightful. Useful application to real business.