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다음 특화 과정의 5개 강좌 중 3번째 강좌:
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강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 1시간 필요

Utilizing Content Trends

완료하는 데 1시간 필요
7개 동영상 (총 38분), 4 개의 읽기 자료
7개의 동영상
Jump-Starting Your Organization's Infleuience7m
New and Emerging Content Trends6m
Creating Shareworthy Content5m
What Does Your Audience Find Interesting4m
Making the Most of Limited Resources4m
Putting the "Strategy" in Content Strategy5m
4개의 읽기 자료
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
2

2

완료하는 데 3시간 필요

Social Networks and Digital Media

완료하는 데 3시간 필요
6개 동영상 (총 44분), 1 개의 읽기 자료, 1 개의 테스트
6개의 동영상
Considerations When Developing Content Strategy10m
Your Role with Your Audience7m
The Best Social Strategies8m
Proving Social ROI5m
ROI in Any Organization7m
1개의 읽기 자료
Social Strategies with Bottom-Line ROI10m
3

3

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Interactivity and Gamification

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10개 동영상 (총 58분), 1 개의 읽기 자료
10개의 동영상
Interactivity's Impact on Storytelling3m
Personalize Your Interactions6m
Telling Stories Through Gamification8m
Examples of Interactivity1m
Creating a Lean-Back Experience7m
An Interactive Trap1m
When an Interactive Barrier has Reward6m
Data Visualization4m
Narrative Transport6m
1개의 읽기 자료
Join us for MOOC 4 - Ensuring Your Content's Impact!10m

검토

CONTENT STRATEGY FOR PROFESSIONALS: EXPANDING YOUR CONTENT’S REACH의 최상위 리뷰

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Content Strategy for Professionals 특화 과정 정보

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
Content Strategy for Professionals

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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