In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
제공자:
이 강좌에 대하여
제공자:

노스웨스턴 대학교
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
강의 계획표 - 이 강좌에서 배울 내용
Utilizing Content Trends
Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.
Social Networks and Digital Media
Module 2 shows you how to engage with multi-channel digital communities across all social media.
Interactivity and Gamification
Module 3 is all about enhancing your content with new interactivity tools and gamification.
검토
- 5 stars62.50%
- 4 stars26.04%
- 3 stars8.85%
- 2 stars1.56%
- 1 star1.04%
CONTENT STRATEGY FOR PROFESSIONALS: EXPANDING YOUR CONTENT’S REACH의 최상위 리뷰
I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.
I am glad to Coursera that I have learnt many new theories techniques through out the course. It is very interesting.
I love John Lavine's style of teaching! Awesome course!
This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
Content Strategy for Professionals 특화 과정 정보
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.

자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.