In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
이 강좌는 Content Strategy for Professionals 전문 분야의 일부입니다.
Content Strategy for Professionals: Expanding Your Content’s Reach
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About this Course
최근 조회 4,725회
학습자 경력 결과
33%
이 강좌를 수료한 후 새로운 경력 시작하기
50%
이 강좌를 통해 확실한 경력상 이점 얻기
학습자 경력 결과
33%
이 강좌를 수료한 후 새로운 경력 시작하기
50%
이 강좌를 통해 확실한 경력상 이점 얻기
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 5개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 6시간 필요
권장: 1-3 hours/week
영어
자막: 영어
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노스웨스턴 대학교
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 1시간 필요
Utilizing Content Trends
Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.
완료하는 데 1시간 필요
7개 동영상 (총 38분), 4 readings
7개의 동영상
Jump-Starting Your Organization's Infleuience7m
New and Emerging Content Trends6m
Creating Shareworthy Content5m
What Does Your Audience Find Interesting4m
Making the Most of Limited Resources4m
Putting the "Strategy" in Content Strategy5m
4개의 읽기 자료
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
완료하는 데 3시간 필요
Social Networks and Digital Media
Module 2 shows you how to engage with multi-channel digital communities across all social media.
완료하는 데 3시간 필요
6개 동영상 (총 44분), 1 reading, 1 quiz
6개의 동영상
Considerations When Developing Content Strategy10m
Your Role with Your Audience7m
The Best Social Strategies8m
Proving Social ROI5m
ROI in Any Organization7m
1개의 읽기 자료
Social Strategies with Bottom-Line ROI10m
완료하는 데 1시간 필요
Interactivity and Gamification
Module 3 is all about enhancing your content with new interactivity tools and gamification.
완료하는 데 1시간 필요
10개 동영상 (총 58분), 1 reading
10개의 동영상
Interactivity's Impact on Storytelling3m
Personalize Your Interactions6m
Telling Stories Through Gamification8m
Examples of Interactivity1m
Creating a Lean-Back Experience7m
An Interactive Trap1m
When an Interactive Barrier has Reward6m
Data Visualization4m
Narrative Transport6m
1개의 읽기 자료
Join us for MOOC 4 - Ensuring Your Content's Impact!10m
검토
4.4
CONTENT STRATEGY FOR PROFESSIONALS: EXPANDING YOUR CONTENT’S REACH의 최상위 리뷰
DR 제공Jul 26, 2017
I will enroll in professor RANDY HLAVAC specialization too. Great professionals and online learning is really giving me the opportunity to learn from the best in the field.
JG 제공Aug 13, 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
JT 제공Aug 28, 2018
This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
HC 제공Jul 10, 2018
Practical and interesting, with takeaways that I can implement in my business immediately.
CC 제공Dec 11, 2018
Great course, informative, relevant, easy to digest and applicable straight away.
GG 제공Oct 3, 2017
I'm very pleased with all the courses in this series, lots of great information.
KS 제공Oct 26, 2019
I'm definitely getting value from this course. Thank you.
Content Strategy for Professionals 전문 분야 정보
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.
The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.
To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.
Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
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