About this Course
4.8
12개의 평가
3개의 리뷰

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 36시간 필요

권장: 10 weeks of study, 4 hours per week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 36시간 필요

권장: 10 weeks of study, 4 hours per week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 2시간 필요

The firm

Our first lecture is devoted to building a microeconomic foundation, which is necessary for understanding the lectures to come. In the beginning segment we will say a few words about the course and, then, we will focus on the concept of the firm. We will try to define what a firm actually is and why business is organized based on the notion of the firm. We will talk about technology, economies of scale, concentration, informational asymmetries, hold-up and we will present our first case study: GM vs. Fisher Body. It may seem to you that you have heard some of this lecture’s terms before, or you already know them, but reviewing them and deeply understanding them will be essential for the continuation of the course....
10 videos (Total 83 min), 2 readings, 1 quiz
10개의 동영상
1. Tour of the course4m
2. What is a firm?7m
3. The technological view12m
4. Economies and concentration6m
5. Incomplete contract9m
6. Informational asymmetries10m
7. Long-run relationship8m
8. Vertical relationship model11m
9. Case: GM vs. Fisher Body9m
2개의 읽기 자료
Welcome note2m
Readings & Links2m
1개 연습문제
The firm
2
완료하는 데 3시간 필요

Game theory foundations

In this lecture we will focus on the principles of strategic interaction. The most important tool to understand strategy is game theory. We will define and explain different categories of games. The ultimate goal of this lecture is to enable you to use game theory so that you can model interaction and negotiations. We will talk about equilibrium in dominant strategies, which is a non-strategic equilibrium, the Nash equilibrium and the prisoner’s dilemma. We will get acquainted with static, repeated and dynamic games. I will tell you a real story of prisoner’s dilemma and we will have an extended example on firm interaction with “Energon vs. Orange”....
10 videos (Total 98 min), 1 reading, 1 quiz
10개의 동영상
2. The bi-matrix and strict dominance10m
3. Dominant Equilibrium6m
4. Nash Equilibrium13m
5. Interesting cases of NE8m
6. The prisoner’s dilemma5m
7. Case: The cheater’s dilemma10m
8. Repeated games10m
9. Dynamic games8m
10. Example: Energon vs. Orange13m
1개의 읽기 자료
Readings & Links2m
1개 연습문제
Game theory foundations
3
완료하는 데 3시간 필요

Static competition

The topic of this lecture is short-run competition. That is, interaction that lasts only for one period. Static competition is not the most usual form of competition but it is not rare, either. Most of the principles that we will present in this lecture will carry over to the dynamic competition analysis later. There are two different kinds of static competition. The first is when strategic variables have a positive causative relationship, as in competition with prices. The second is when the strategic variables are negatively related, as in competition with quantities. We will cover interesting notions such as first-mover advantage, the Bertrand Paradox, capacity constraints, differentiated products, and will introduce the notion of collusion that will be of major importance for our future lectures....
10 videos (Total 95 min), 1 reading, 1 quiz
10개의 동영상
2. Competition in quantities12m
3. Application: Linear demand – constant cost11m
4. First mover advantage12m
5. Competition in prices9m
6. The Bertrand Paradox5m
7. Capacity constraints8m
8. Differentiated products9m
9. Application: Differentiated products6m
10. The prospect of collusion10m
1개의 읽기 자료
Readings & Links2m
1개 연습문제
Static competition
4
완료하는 데 3시간 필요

Dynamic competition

We extend the analysis of competition introducing interactions with time depth. We will use several concepts from the previous lectures but here we have two important qualitative differences. When competition lasts for more than one period, players develop reputations and are given the opportunity to retaliate in case they are cheated upon. Reputation and retaliation may alter the outcome of interaction in comparison to interactions that last only for one period. We will talk about repetitive and dynamic interactions, collusion, renegotiation, price wars, antitrust and detection mechanisms....
10 videos (Total 100 min), 1 reading, 1 quiz
10개의 동영상
2. Infinite horizon12m
3. Renegotiation9m
4. Price wars14m
5. Establishing collusion14m
6. Complications: asymmetries and heterogeneity7m
7. Complications: volatility and structure8m
8. Antitrust9m
9. Prosecution is not straightforward8m
10. Detection6m
1개의 읽기 자료
Readings & Links2m
1개 연습문제
Dynamic competition
5
완료하는 데 2시간 필요

Deterrence and predation

Our fifth lecture focuses on games where firms are in different stages of the competition game. In this setting there exists a monopolistic firm already in the market, while another firm considers entering this market in the future. We will examine how the incumbent firm will be affected by the prospect of entrance. We will cover all basic principles of deterrence for the protection of the incumbent’s territory. We will talk about, credibility, empty threats, preemption, contestability and strategic relevance. We will examine the four general business strategies for deterrence and we will see a very intriguing paradox that can teach us a lot about credibility and the importance of reputation....
8 videos (Total 82 min), 1 reading, 1 quiz
8개의 동영상
2. Dynamic deterrence: setting10m
3. Dynamic deterrence: preemption8m
4. The chain-store paradox14m
5. Strategic relevance6m
6. General entry setting12m
7. The 4 business strategies11m
8. Contestable markets6m
1개의 읽기 자료
Readings & Links2m
1개 연습문제
Deterrence and predation
6
완료하는 데 3시간 필요

Price discrimination

The topic for this lecture is pricing. In general in economics, we are used in a paradigm in which firms set only one price for each of their products. Sometimes this is indeed the case but, often, we observe that firms charge different prices to different consumers or different occasions or different purchased quantities. In reality, when a firm has some market power and the consumers are each not willing to pay the same for every unit, the firm can price-discriminate to increase its profits. We will analyze the three degrees of price discrimination, tying, bundling and several other methods of advanced pricing. We will also present a brilliant pricing case study with Polaroid....
9 videos (Total 96 min), 1 reading, 1 quiz
9개의 동영상
2. First degree PD12m
3. Third degree PD6m
4. Second degree PD10m
5. The Polaroid case of tie-in sales13m
6. Quantity discounts, block pricing, coupons11m
7. Intertemporal, peak-load, special editions14m
8. Bundling10m
9. Legal framework for PD4m
1개의 읽기 자료
Readings & Links2m
1개 연습문제
Price Discrimination
7
완료하는 데 2시간 필요

Product differentiation

In our previous lectures we have come to the conclusion that when firms compete with price, the Bertrand paradox leads those firms to lose their entire market power. In today’s lecture we will try to resolve this paradox assuming that the firms can differentiate their products. Differentiation has two dimensions. The horizontal, where beliefs for the quality of the product are subjective; and the vertical, where beliefs for quality are objective. We will present two models for horizontal differentiation: the linear and the circular city. We will also cover the Nobel award winning model of differentiation in quality. We will talk about brand proliferation and will examine how it can be effective as a deterrence mechanism. Additionally, we will have two entertaining case studies on the costs of withdrawal and rebranding....
7 videos (Total 87 min), 1 reading, 1 quiz
7개의 동영상
2. The linear city12m
3. Dynamic linear city13m
4. Circular location13m
5. Proliferation13m
6. Two rebranding tragedies11m
7. Differentiation in quality14m
1개의 읽기 자료
Readings & Links2m
1개 연습문제
Product differentiation
8
완료하는 데 2시간 필요

Vertical relations

So far, we have mostly examined the markets in the context of the “firm – customers” relationship. In this lecture our analysis extends to more complicated relationships such that of “manufacturer – retailer – customers”. We will also generalize our setting to include all kinds of vertical relations between firms. When firms are vertically related, we observe an interesting phenomenon that creates tension between the two partners. This phenomenon is referred to as “double marginalization” and creates a vertical externality at the upstream market. Additionally, the opportunity of a retailer to provide demand stimulating pre-sale services may create a horizontal externality, causing the provision of service to end up sub-optimal. We will talk about resale price maintenance, exclusive dealing, exclusive territories and the importance of modern distribution systems. We will also present two interesting case studies: the Levi’s Strauss case and the “free corporate refrigerators” case....
9 videos (Total 81 min), 1 reading, 1 quiz
9개의 동영상
2. Vertical restraints11m
3. Pre-sale services8m
4. Resale Price Maintenance11m
5. The Levi’s Strauss case11m
6. Exclusive dealing4m
7. Case: Coke and Pepsi refrigerators11m
8. Exclusive territories and modern practices6m
9. Distribution systems and Policy6m
1개의 읽기 자료
Reading & Links2m
1개 연습문제
Vertical relations
9
완료하는 데 3시간 필요

Networks and platforms

Our ninth lecture explores a modern and quite useful topic. We will examine the economics of networks and platforms. In contrast with usual markets, networks have a key feature: the value of a network good to a consumer depends on the total number of consumers of this good. Platforms often exhibit network effects. That is, when a platform signs up one additional user, the increase in revenues exceeds the value of the subscription of the new user because the platform becomes more attractive for all other current or potential users. We will talk about cutting edge economic notions: stability of equilibrium, critical mass, path dependence and platform instruments. We will also present two fascinating case studies: the OS platforms and the video game platforms....
9 videos (Total 91 min), 1 reading, 1 quiz
9개의 동영상
2. Network model13m
3. Stability of equilibrium11m
4. Critical mass7m
5. Path dependence9m
6. Platforms vs. markets10m
7. Platform instruments4m
8. Case: The OS platforms14m
9. Case: Video game platforms12m
1개의 읽기 자료
Readings & Links2m
1개 연습문제
Networks and platforms
10
완료하는 데 2시간 필요

Intellectual property

In our last lecture we will get acquainted with the concept of intellectual property and its institutional protection. Intellectual property becomes more and more relevant as our lives become more and more digital. IP is not a straightforward concept. Its definition can be complicated and tricky and its application may vary from one jurisdiction to another. In our lecture we will examine some basic principles that are internationally standard. We will understand the basics of copyright, patents, trade secrets and trademarks. We will talk about the international protection of IP and, of course, we will have several examples for all complicated notions. Also, this is our last lecture and our end segment is reserved for the “final note”....
8 videos (Total 74 min), 1 reading, 1 quiz
8개의 동영상
2. Not a straightforward issue6m
3. Copyright7m
4. Nature, rights and duration9m
5. Patents and trade secrets12m
6. Trademarks10m
7. International IP9m
8. Final note – Good bye4m
1개의 읽기 자료
Readings & Links2m
1개 연습문제
Intellectual property

강사

Avatar

Kosmas Marinakis

Assistant Professor
ICEF and Faculty of Economics Sciences, HSE

국립 연구 고등 경제 대학 정보

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

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