About this Course
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.
This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication.
But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course.
Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.
최상위 리뷰
대학: TM
•Dec 20, 2018
I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!
대학: MZ
•Apr 17, 2019
Loved this course! Learned a lot and excited to start influencer marketing.
필터링 기준:
2개의 리뷰
대학: Mark Zyskowski
•Apr 17, 2019
Loved this course! Learned a lot and excited to start influencer marketing.
대학: Tameka Mullins
•Dec 20, 2018
I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!
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