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다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

스페인어

자막: 스페인어, 영어

귀하가 습득할 기술

Elevator PitchMarketingMeetingPresentation

다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

스페인어

자막: 스페인어, 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 7시간 필요

Product

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this El Retro episode....¿Dónde comienzas con el mercadeo de un proyecto o producto? Con una lluvia de ideas efectiva ¡claro! Esta semana, aprenderás acerca de los roles que tomamos en grupos, como dar opiniones o argumentar de manera respetuosa, generando frases o técnicas para que tu producto sea un éxito. En este episodio de El Reto donde, Jake se acerca a Bridget, veras ejemplos de cómo prepararte antes de una sesión de lluvia de ideas y de las cosas que no debes hacer durante el proceso.

...
6 videos (Total 34 min), 7 readings, 7 quizzes
6개의 동영상
1.4 Effective Brainstorming Techniques7m
1.7 Giving Opinions in Brainstorming5m
1.9 Group Dynamics: What Role Will You Play?4m
1.12 Agreeing/Disagreeing In Meetings4m
1.16 Week 1 Review9m
7개의 읽기 자료
1.1 Weekly Goals and Advice from Instructors10m
1.3 Vocabulary Preview10m
Directions for Submitting Audio or Video10m
1.5 Why Brainstorming Works Best Online10m
1.10 "How Group Dynamics Affect Decisions"10m
1.14 Expressing Opinions-Sentence Stems10m
1.20 Quizlet Vocabulary Practice: Product10m
5개 연습문제
1.6 Checkpoint: Brainstorming12m
1.8 Checkpoint: Giving Opinions in Brainstorming10m
1.11 Checkpoint: Group Dynamics10m
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10m
1.19 Week 1 Test20m
2
완료하는 데 5시간 필요

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.....¿Alguna vez has sido parte de una encuesta?Veras un ejemplo mientras el equipo de BioDent le pregunta a las personas en la calle su opinión acerca del producto. Las presentaciones efectivas y las encuestas comienzan con visuales claros y fáciles de interpretar. En la lección de esta semana, exploraremos gráficas, tablas y preguntas que pueden ser utilizadas para crear una buena encuesta. Aprenderemos la importancia de interpretar estas tablas y graficas antes de presentarlas.

...
6 videos (Total 33 min), 10 readings, 6 quizzes
6개의 동영상
2.4 Writing Surveys That Get You Actionable Insights4m
2.7 Visually Communicate Data with Charts5m
2.11 Chart and Graph Interpretation5m
2.14 Graph and Chart Presentation7m
2.17 Week 2 Review8m
10개의 읽기 자료
2.1 Weekly Goals and Advice from Instructors10m
2.3 Vocabulary Preview10m
2.5 Writing Survey Questions: a Useful Blog Post10m
2.9 Welcome to the Age of Experience10m
BONUS: "5 Key Metrics for Measuring Brand Loyalty"10m
2.13 Perceptual Edge: Problems and Solutions for Graphs10m
BONUS - Eight Tips for Writing Effective Survey Questions10m
BONUS - "Customer loyalty: the (changing) reality of loyalty beyond retention"10m
BONUS - "Writing Good Survey Questions: Tips and Advice"10m
2.20 Quizlet Vocabulary Practice: Product Perception10m
5개 연습문제
2.6 Checkpoint: Writing Effective Surveys10m
2.8 Checkpoint: Visual Communication - Charts8m
2.12 Checkpoint: Chart and Graph Interpretation6m
2.15 Checkpoint: Graph and Chart Presentation12m
2.19 Week 2 Test20m
3
완료하는 데 5시간 필요

Promotion

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the El Reto sketch.....Un buen diseño es invisible. Pero, ¿cómo logramos eso? La lección de esta semana consiste en el diseño gráfico, la percepción, y como crear una campaña de mercadeo significativa y memorable. Toma tiempo para apreciar las primeras etapas de un buen diseño con un grupo de enfoque mientras disfrutas de la mini obre El Reto.

...
6 videos (Total 33 min), 8 readings, 5 quizzes
6개의 동영상
3.4 Perception in Visual Communication4m
3.6 Visual Communication Strategies6m
3.8 Concise Language for Social Media Marketing5m
3.11 Clever and Catchy with Caution5m
3.18 Week 3 Review10m
8개의 읽기 자료
3.1 Weekly Goals and Advice from Instructors10m
3.3 Vocabulary Preview10m
3.5 "It's All Gooooooooood"10m
3.9 Excellent PowerPoint Examples10m
3.13 Nuts & Bolts ~ What is a Tagline?10m
3.15 Creating your Personal Tagline Worksheet10m
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m
3.20 Quizlet Vocabulary Practice: Promotion10m
4개 연습문제
3.7 Checkpoint: Visual Communication8m
3.10 Checkpoint: Concise Language for Social Media Marketing10m
3.12 Checkpoint: Clever and Catchy with Caution8m
3.19 Week 3 Test16m
4
완료하는 데 3시간 필요

Persuasive Techniques

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.....Al finalizar esta semana te habrás familiarizado con el Dr. Robert Cialdini y sus seis principios de persuasión. ¿Cómo puedes lograr que tus consumidores digan “si” de manera éticamente honesta? Esta pregunta y otras serán contestadas cuando Jake se reúna con Sandy para discutir estos principios

...
6 videos (Total 42 min), 8 readings, 4 quizzes
6개의 동영상
4.4 Cialdini's Principles of Influence - Part 16m
4.7 Cialdini's Principles of Influence - Part 26m
4.11 Power of One Word6m
4.15 Influential Language8m
4.18 Week 4 Review12m
8개의 읽기 자료
4.1 Weekly Goals and Advice from Instructors10m
4.3 Vocabulary Preview10m
4.5 "Why?" It works!10m
4.9 Metaphor, A Persuasive Heavy Weight10m
BONUS: Cialdini in His Own Words10m
BONUS: Social Proof in Action10m
4.13 "How to Get People to Do Stuff: Nouns or Verbs?"10m
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m
4개 연습문제
4.8 Checkpoint: Principles of Influence8m
4.12 Checkpoint: Power of One Word6m
4.16 Checkpoint: Influential Language14m
4.19 Week 4 Test20m
4.7
37개의 리뷰Chevron Right

62%

이 강좌를 통해 확실한 경력상 이점 얻기

Inglés Empresarial: el márketing y ventas의 최상위 리뷰

대학: RRMay 6th 2018

I really like the course because it gives a lot of useful information about marketing. I love the way all the information was exposed! Thanks for all!

대학: EHNov 6th 2016

Remember many basic things and too many new things that we can use in our daily and professional life.\n\nexcellent course

강사

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Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
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Wanda Huber

International Educator
Arizona State University Global Launch
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Jenny Young

International Educator
Arizona State University Global Launch
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Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

애리조나주립대학교 정보

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

Inglés Empresarial 전문 분야 정보

Este Programa Especializado sirve como una introducción al inglés empresarial, donde usted aprenderá a comunicarse sobre los temas como la gestión, las finanzas y el mercadeo. También aprenderá a escribir propuestas, resúmenes ejecutivos, y material publicitario, así como también aprenderá las estructuras del lenguaje necesarias para dirigir una reunión, realizar ventas, y negociar otras transacciones empresariales. En el proyecto final usted aplicará estas habilidades para comunicar el lanzamiento de un producto nuevo en inglés, asegurando que los ejecutivos empresariales tengan una variedad de herramientas lingüísticas con aplicaciones prácticas en escenarios de negocios en una variedad de áreas funcionales....
Inglés Empresarial

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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