What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
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Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance.
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- 4 stars21.86%
- 3 stars3.27%
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Good Course. My sincere thanks to all the professors. I had a great time learning the interesting concepts, reviews, related videos and interviews. Thanks again! Hope to study more.
Really concise and to the point. Bridges the gap between basic definitions and advanced concepts well. Week 4 and Week 5 need a better layout/ slightly clearer diction.
I get very great pleasure from all lessons, quiz and tests. Thanks to all lectures, Rotterdam Management School and Erasmus University. Strongly recommend to all new participants.
Course was very useful for me. I learnt a lot about how innovation and creativity can be enhanced at the work place and how to effectively communicate it through diverse teams.
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