‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.
이 강좌는 Strategising: Management for Global Competitive Advantage 전문 분야의 일부입니다.
Innovation and emerging technology: Be disruptive
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배울 내용
Demonstrate an understanding of a range of disruptive technologies and their implications on organisations, industry sectors and societies
Develop strategies and approaches to manage disruptive technologies by creating new business models
Apply strategic thinking and tools to evaluate relative advantage
귀하가 습득할 기술
Strategic ThinkingBusiness model innovationTechnological
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 5시간 필요
Change and disruptive innovation
This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!
9 videos (Total 29 min), 6 readings, 2 quizzes
9개의 동영상
Week 1 outline1m
Innovation sweet spot3m
Causes and pace of change4m
Diffusion of innovations2m
Principles of disruptive innovation7m
Disruptive innovations?2m
Habit corner1m
Week 1 summary1m
6개의 읽기 자료
Become a Global MBA degree learner1m
Course overview1m
Learning activities and assessment1m
Which continent do you hail from?1m
Preconceptions: What is disruption?1m
About the habit corner1m
2개 연습문제
Recall: Change and disruptive innovation15m
Week 1 Quiz
주
2완료하는 데 5시간 필요
Enablers, not drivers
In Week 2 you will get ‘techie’ by exploring a number of technologies that are often seen as potentially ‘disruptive’. Additionally, you will discuss how these technologies are currently used by organisations globally. More importantly, you will explore ways to stay up-to-date with technological advances. You will also explore technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT).
6 videos (Total 33 min), 2 quizzes
6개의 동영상
Artificial Intelligence8m
Internet of things (IoT)8m
Virtual and augmented reality7m
Conditions of success1m
Week 2 summary1m
2개 연습문제
Recall: Enablers, not drivers30m
Week 2 Graded quiz
주
3완료하는 데 4시간 필요
Business models
This week you will focus on the viability and specifically look at business models. You will begin by looking at the four (4) main elements of a business model: value proposition, resources, processes, and the profit formula. You will look at the business model journey, and how organisations move from creating a business model, through sustaining innovation, up to efficiency. You will explore the importance of developing new business models with a framework (the 4I's framework) to help you come up with these new business models. Finally, you will look at business model patterns, as recombining, adapting, and refining business model patterns is an efficient way to do business model innovation.
6 videos (Total 28 min), 1 reading, 2 quizzes
6개의 동영상
Introduction to business models4m
Business model journey6m
Business model generation (innovation)7m
Typical technology-enabled business models6m
Week 3 summary1m
1개의 읽기 자료
Pre-lecture task: Defining business models5m
1개 연습문제
Recall: Business models5m
주
4완료하는 데 5시간 필요
Disruption and digital platforms
This week you will learn about platforms, what they are, how they are different from other business models, the different types of platforms, and how to create successful platforms. You will also learn how to decide if you should create your own platform.
6 videos (Total 24 min), 1 reading, 2 quizzes
6개의 동영상
Introduction to platforms5m
Platform classification4m
Attractive platforms6m
Establishing successful platforms3m
Week 4 summary57
1개의 읽기 자료
Become a Global MBA learner10m
2개 연습문제
Recall: Disruption and digital platforms15m
Week 4 quiz
5.0
3개의 리뷰최상위 리뷰
Very informative. Short valuable lectures. Lots of reading material. I highly recommend this course.
강사
Dr Mauricio Marrone
Senior Lecturer of Information Systems, Department of Accounting and Corporate GovernanceMacquarie University
다른 사람보다 먼저 시작해 보세요.
이 강좌은(는) 맥콰리대학교의 100% 온라인 Global Master of Business Administration (Global MBA) 중 일부입니다.
지금 바로 공개 강좌 또는 전문 분야를 시작하여 iMBA 교수진으로 구성된 강좌를 시청하고 자기 주도 과제를 완료해 보세요.
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전체 프로그램을 신청하고 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.
맥콰리대학교 정보
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Strategising: Management for Global Competitive Advantage 전문 분야 정보
Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).
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