About this Course
최근 조회 27,778

다음 전문 분야의 4개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 11시간 필요

권장: 3-5 hours/week...

영어

자막: 영어, 베트남어
User
Course을(를) 수강하는 학습자
  • Entrepreneurs
  • Marketing Specialists
  • Consultants
  • Accountants
  • Project Managers

귀하가 습득할 기술

Market ResearchBusiness ModelBusiness ModelingValue Proposition
User
Course을(를) 수강하는 학습자
  • Entrepreneurs
  • Marketing Specialists
  • Consultants
  • Accountants
  • Project Managers

다음 전문 분야의 4개 강좌 중 2번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 11시간 필요

권장: 3-5 hours/week...

영어

자막: 영어, 베트남어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Introduction

11개 동영상 (총 77분), 7 readings, 1 quiz
11개의 동영상
Preview of the Master of Professional Studies in Technology Entrepreneurship11m
Introduction to the Course1m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1m
What are entrepreneurial opportunities?11m
What factors influence the feasibility of an innovation?15m
Which innovation strategy: technology-push or market-pull?8m
Product-market fit8m
How do you develop a business model6m
Walkthrough of the business model canvas - Part 15m
Walkthrough of the business model canvas - Part 24m
7개의 읽기 자료
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10m
Meet the Faculty10m
Connect with your classmates10m
Slides10m
Instructions for the Quiz10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
1개 연습문제
Initial Business Model Canvas18m
2
완료하는 데 1시간 필요

Customer Discovery and Validation

8개 동영상 (총 64분), 1 reading, 1 quiz
8개의 동영상
Customer types8m
Customer archetypes4m
Customer segments and business models6m
Customer segments, value propositions, product features12m
How to map your value?5m
How to interview customers?5m
How to get insights from your customers?11m
1개의 읽기 자료
Slides10m
1개 연습문제
Discovering and Interviewing Your Customers10m
3
완료하는 데 2시간 필요

Product Understanding and Marketing

9개 동영상 (총 77분), 1 reading, 1 quiz
9개의 동영상
The DNA of customer-centricity6m
Crossing the chasm6m
Qualitative and quantitative marketing research11m
Importance and methods of market segmentation9m
Focusing on the target market6m
Beyond the chasm9m
Strategic implications of beyond the chasm10m
E-commerce: The internet as a selling platform7m
1개의 읽기 자료
Slides10m
1개 연습문제
Product Understanding and Marketing12m
4
완료하는 데 2시간 필요

Prototyping and Testing

10개 동영상 (총 91분), 1 reading, 1 quiz
10개의 동영상
Why and how to prototype14m
Rapid prototyping and development5m
Lean startup MVPs4m
Choosing a wireframing/UX prototyping tool11m
Anatomy of an experience map10m
What you'll learn from user testing6m
Analytics and insight8m
Troubleshooting your customer discovery10m
Levels of a product/service11m
1개의 읽기 자료
Lecture Slides10m
1개 연습문제
Prototyping and Testing10m
4.4
61개의 리뷰Chevron Right

67%

이 강좌를 수료한 후 새로운 경력 시작하기

60%

이 강좌를 통해 확실한 경력상 이점 얻기

Innovation for Entrepreneurs: From Idea to Marketplace의 최상위 리뷰

대학: GGFeb 13th 2016

Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans

대학: MMMar 6th 2016

excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities

강사

Avatar

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

메릴랜드 대학교 칼리지파크 캠퍼스 정보

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Entrepreneurship: Launching an Innovative Business 전문 분야 정보

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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