Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
이 강좌는 Entrepreneurship: Launching an Innovative Business 전문 분야의 일부입니다.
Innovation for Entrepreneurs: From Idea to Marketplace
제공자:
About this Course
최근 조회 34,608회
학습자 경력 결과
50%
이 강좌를 수료한 후 새로운 경력 시작하기
50%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 4개 강좌 중 2번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 9시간 필요
영어
자막: 영어, 베트남어
귀하가 습득할 기술
Market ResearchBusiness ModelBusiness ModelingValue Proposition
학습자 경력 결과
50%
이 강좌를 수료한 후 새로운 경력 시작하기
50%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 4개 강좌 중 2번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 9시간 필요
영어
자막: 영어, 베트남어
제공자:
메릴랜드 대학교 칼리지파크 캠퍼스
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
완료하는 데 3시간 필요
10개 동영상 (총 66분), 8 readings, 1 quiz
10개의 동영상
Introduction to the Course1m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1m
What are entrepreneurial opportunities?11m
What factors influence the feasibility of an innovation?15m
Which innovation strategy: technology-push or market-pull?8m
Product-market fit8m
How do you develop a business model6m
Walkthrough of the business model canvas - Part 15m
Walkthrough of the business model canvas - Part 24m
8개의 읽기 자료
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10m
Meet the Faculty10m
Connect with your classmates10m
Earn a Degree Online in Entrepreneurship and Innovation5m
Slides10m
Instructions for the Quiz10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
1개 연습문제
Initial Business Model Canvas18m
완료하는 데 1시간 필요
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
완료하는 데 1시간 필요
8개 동영상 (총 64분), 1 reading, 1 quiz
8개의 동영상
Customer types8m
Customer archetypes4m
Customer segments and business models6m
Customer segments, value propositions, product features12m
How to map your value?5m
How to interview customers?5m
How to get insights from your customers?11m
1개의 읽기 자료
Slides10m
1개 연습문제
Discovering and Interviewing Your Customers10m
완료하는 데 2시간 필요
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
완료하는 데 2시간 필요
9개 동영상 (총 77분), 1 reading, 1 quiz
9개의 동영상
The DNA of customer-centricity6m
Crossing the chasm6m
Qualitative and quantitative marketing research11m
Importance and methods of market segmentation9m
Focusing on the target market6m
Beyond the chasm9m
Strategic implications of beyond the chasm10m
E-commerce: The internet as a selling platform7m
1개의 읽기 자료
Slides10m
1개 연습문제
Product Understanding and Marketing12m
완료하는 데 2시간 필요
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
완료하는 데 2시간 필요
10개 동영상 (총 91분), 1 reading, 1 quiz
10개의 동영상
Why and how to prototype14m
Rapid prototyping and development5m
Lean startup MVPs4m
Choosing a wireframing/UX prototyping tool11m
Anatomy of an experience map10m
What you'll learn from user testing6m
Analytics and insight8m
Troubleshooting your customer discovery10m
Levels of a product/service11m
1개의 읽기 자료
Lecture Slides10m
1개 연습문제
Prototyping and Testing10m
검토
4.5
INNOVATION FOR ENTREPRENEURS: FROM IDEA TO MARKETPLACE의 최상위 리뷰
MS 제공Jan 14, 2017
An excellent course. There were surprising insights in almost every class. I also enjoyed the practical mindset displayed by the staff and course materials.
GG 제공Feb 12, 2016
Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans
PL 제공Apr 17, 2016
Pretty good perspective, but geared towards app-based businesses. Not certain how the recommendations in this course relates to biotech start-ups.
MM 제공Mar 5, 2016
excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities
MK 제공Jul 24, 2017
This was a very informative course and I would highly recommend it to anyone who's eager to learn the basics of formulating a business model.
AP 제공Mar 13, 2020
Nice learning experience with this course.Seeing forward to use the knowledge attained from this course in real life situations.
JL 제공Feb 7, 2016
Excellent course! The absolute BEST course an entrepreneur can take to learn how to truly grown and expand their business!
MM 제공Mar 26, 2020
This course was awesome. Got to learn about the core idea behind innovation for entrepreneurs.
PY 제공Mar 10, 2020
course should be reviewed more precisely and some glithces are there that should be rectified.
AA 제공Sep 2, 2017
One of the best courses I've done on entrepreneurship. Very concise and direct learnings.
DL 제공Aug 25, 2017
thanks for this course. because of this it guide me for my plan to build my own startup
MO 제공Aug 30, 2016
I recommend this course to everyone who wants to be an Entrepreneur.You wont regret it
MI 제공Apr 7, 2016
I found it very helpful. The lecutures are consistent and have interesting examples.
NR 제공Feb 21, 2020
i like the way of teaching and explaining each and every information successfully
AK 제공Apr 2, 2019
Good platform for those who want to learn more about anything they need to do.
HR 제공Apr 27, 2019
This course gives us the framework how to find the idea for the market.
BM 제공Jun 14, 2019
Week 1 till Week 3 are excellent. Week 4 and 5 are not good enough
DR 제공Mar 5, 2020
it was to a very great degree to find my self doing this course.
AM 제공Feb 6, 2016
Great insight ! Enjoyed every single content of this course,
CV 제공Jan 3, 2016
Great course, have everything you need to start a business.
Entrepreneurship: Launching an Innovative Business 전문 분야 정보
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
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