Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
이 강좌는 Entrepreneurship: Launching an Innovative Business 전문 분야의 일부입니다.
Innovation for Entrepreneurs: From Idea to Marketplace
제공자:
- Entrepreneurs
- Marketing Specialists
- Consultants
- Accountants
- Project Managers
귀하가 습득할 기술
강의 계획 - 이 강좌에서 배울 내용
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
67%
60%
Innovation for Entrepreneurs: From Idea to Marketplace의 최상위 리뷰
Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans
excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities
강사
Dr. Thomas J. Mierzwa
Lecturer of Technology Entrepreneurship메릴랜드 대학교 칼리지파크 캠퍼스 정보
Entrepreneurship: Launching an Innovative Business 전문 분야 정보
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