Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
이 강좌는 Entrepreneurship: Launching an Innovative Business 특화 과정의 일부입니다.
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이 강좌에 대하여
귀하가 습득할 기술
- Market Research
- Business Model
- Business Modeling
- Value Proposition
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메릴랜드 대학교 칼리지파크 캠퍼스
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
강의 계획표 - 이 강좌에서 배울 내용
Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
검토
- 5 stars74.37%
- 4 stars17.29%
- 3 stars5.18%
- 2 stars1.88%
- 1 star1.25%
INNOVATION FOR ENTREPRENEURS: FROM IDEA TO MARKETPLACE의 최상위 리뷰
An excellent course. There were surprising insights in almost every class. I also enjoyed the practical mindset displayed by the staff and course materials.
Course design is really good. All the speakers have given good inputs which are very much needed for entrepreneurs to convert their ideas into the market place.
This course was enchanting!!! Thanks to the course I was able to collect invaluable knowledge as well as experience, which will lead me towards success in the upcoming future. Thank you so much!
Great course to learn about Innovation for Entrepreneurship. I highly recommend this course. Thank you for offering this valuable course to me.
Entrepreneurship: Launching an Innovative Business 특화 과정 정보
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

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