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38%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

33%

가 이 강좌를 통해 확실한 경력상 이점을 얻음
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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 5번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 9시간 필요
영어
자막: 영어, 스페인어, 중국어 (간체자)

귀하가 습득할 기술

Sports MarketingMarketing By MediumMarketingEducational Entertainment

학습자 경력 결과

38%

가 이 강좌를 수료한 후 새로운 커리어를 시작함

33%

가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 6개 강좌 중 5번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 9시간 필요
영어
자막: 영어, 스페인어, 중국어 (간체자)

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강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 3시간 필요

Sports Marketing

완료하는 데 3시간 필요
11개 동영상 (총 93분), 5 개의 읽기 자료, 2 개의 테스트
11개의 동영상
1.1 Introduction to Course1m
1.2 What is Sports Marketing Part 17m
1.3 What is Sports Marketing Part 27m
1.4 Fan Marketing12m
1.5 Influence Marketing: Sports7m
1.6 Storytelling in Sports Marketing10m
1.7 Sports Sponsorship Part 16m
1.8 Sports Sponsorship Part 29m
1.9 Expert Interview with John Davis, Duke University7m
1.10 Expert Interview with Josh Mora, Full Sail University18m
5개의 읽기 자료
Syllabus10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
References10m
2개 연습문제
Practice Quiz10m
Week 1 Graded Quiz20m
2

2

완료하는 데 3시간 필요

Entertainment Marketing

완료하는 데 3시간 필요
10개 동영상 (총 93분), 3 개의 읽기 자료, 2 개의 테스트
10개의 동영상
2.2 Show Business Marketing10m
2.3 Creating Creative Content Part 18m
2.4 Creating Creative Content Part 26m
2.5 Virtual Reality and Over the Top Part 16m
2.6 Virtual Reality and Over the Top Part 27m
2.7 Entertainment Branding Part 16m
2.8 Entertainment Branding Part 28m
2.9 Viral Marketing9m
2.10 Expert Interview with Woo Jin Kim, YG Entertainment18m
3개의 읽기 자료
Slides10m
Recommended Reading on Marketing Strategy.10m
References10m
2개 연습문제
Practice Quiz10m
Week 2 Graded Quiz20m
3

3

완료하는 데 3시간 필요

Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing

완료하는 데 3시간 필요
11개 동영상 (총 91분), 2 개의 읽기 자료, 1 개의 테스트
11개의 동영상
3.2 Cross Country Entertainment Part 17m
3.3 Cross Country Entertainment Part 26m
3.4 Cross Industry Sports9m
3.5 Cross Industry Entertainment Part 18m
3.6 Cross Industry Entertainment Part 28m
3.7 Interview with Jörg Dietzel, Audi Part 111m
3.8 Interview with Jörg Dietzel, Audi Part 28m
3.9 Interview with HyeongKeun Kang, adidas Part 18m
3.10 Interview with HyeongKeun Kang, adidas Part 211m
Instructor's Thank You12
2개의 읽기 자료
Slides10m
References10m
1개 연습문제
Final Quiz40m

검토

INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING의 최상위 리뷰

모든 리뷰 보기

International Marketing & Cross Industry Growth 특화 과정 정보

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

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