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Intro to International Marketing(으)로 돌아가기

Intro to International Marketing, 연세 대학교

4.6
219개의 평가
62개의 리뷰

About this Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

최상위 리뷰

대학: AC

Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

대학: SC

Sep 06, 2017

Nice course. Excellent professor. But a bit too basic for someone with introductory marketing experience. Wouldn't mind a somewhat more demanding outline.

필터링 기준:

62개의 리뷰

대학: Michele Schafer

Apr 30, 2019

Very good course.

대학: Ms. May Thet Khine Nyein

Apr 08, 2019

It is pretty great

대학: Primada Thanatissanon

Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

대학: Yevhen Semekhin

Feb 07, 2019

Interesting course

대학: John Willis Luton

Feb 03, 2019

I learned so much in this course, and the professor was amazing--a real leader in the field!

대학: Beatriz Verdasco Vidal

Nov 25, 2018

Great course! Really enjoyed it.

대학: Attigui Mouhcine

Nov 13, 2018

Merci

대학: Fernando Vázquez del Toro

Oct 01, 2018

Recomended to everyone who wants to learn how to introduce a product into a new market

대학: VEGESNA SARATH CHANDRA VARMA

Sep 23, 2018

GREAT!

대학: Krutika Kotian

Sep 17, 2018

Slides during the lecture were helpful. Quiz after each test gave confidence and helped encouraged to go forward. Very helpful