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강의 계획 - 이 강좌에서 배울 내용

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1

1

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Leading Strategy with a Customer Perspective with Gregory Carpenter

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7개 동영상 (총 36분), 3 개의 읽기 자료, 1 개의 테스트
7개의 동영상
The Digital Revolution6m
Why Marketing Is a Leadership Issue5m
Understanding Customers5m
Creating Valuable Brands5m
Brand Evolution: Pioneering Brands5m
Late Mover Advantage5m
3개의 읽기 자료
Meet Your Professors10m
Grading and Logistics10m
Optional Readings and Suggested Textbooks10m
2

2

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Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

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6개 동영상 (총 35분)
6개의 동영상
Digital-Age Culture6m
Culture Change4m
Fewer Bigger Bolder: From Mindless Expansion to Focused Growth7m
Unleash People- Give Blank Checks6m
Execute - Think Big, Start Small, Scale Fast4m
3

3

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Leadership’s Role in Analytics with Florian Zettelmeyer

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6개 동영상 (총 31분)
6개의 동영상
The Moneyball Story Revisited4m
Why Analytics Requires Managerial Judgment5m
Why Analytics Requires Process and Incentive Changes7m
Why Analytics Has To Be Problem Driven5m
Why You Need a Working Knowledge of Data Science4m
1개 연습문제
Module 3 Quiz16m
4

4

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A Working Knowledge of Data Science with Florian Zettelmeyer

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11개 동영상 (총 51분), 3 개의 읽기 자료, 1 개의 테스트
11개의 동영상
Why Analytics Goes Bad3m
The Data Generating Process4m
Causality and Probabilistic Equivalence7m
The Causality Checklist - Pre-Existing Differences4m
The Causality Checklist - Common Drivers5m
The Causality Checklist - Reverse Causality4m
The Causality Checklist - Confounds and Summary5m
Why Bad Causal Analytics Need Not Be Useless3m
Wrap-Up2m
Conclusion to Course 4 with Dean Blount1m
3개의 읽기 자료
Case — Pentathlon: Promotional E-mail Frequency10m
Case — Microsoft: Social Engagement10m
Case — Red: Promoted Tweets Experiment10m

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LEADERSHIP THROUGH MARKETING의 최상위 리뷰

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Organizational Leadership 특화 과정 정보

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

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