This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
About this Course
학습자 경력 결과
완료하는 데 약 5시간 필요
학습자 경력 결과
완료하는 데 약 5시간 필요
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LEADERSHIP THROUGH SOCIAL INFLUENCE의 최상위 리뷰
I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.
Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.
Common sense is not so common. Simply put, these principles are so relevant to everyday life, and yet they elude us. Vital tool to develop communication tactics every leader must master.
Great course. I learned so much about influence and how it is manifest in the workplace. I also got skills in how to use influence to get ideas accepted and moved forward.
Perfect! I was only going to complete first module but the way the teacher talked and explained everything in detail made me finish the entire course in less than 2 days.
The course is easy to understand and contain many examples. I like how the professor organized it in four blocks. It made the content easier to memorize.
Engaging lecturer, clear and concise definitions and strategies with good everyday examples. Highly recommend as a intro course to social influence!
Thank you for all the great course resources you've made. Meanwhile I am a real person/ your student, please kindly verify my personal identity.
Very interesting, straightforward and useful. I really enjoyed the learning which I will surely apply immediately on my professional activities.
I really loved it. It would be great to have some good hands-out that explains the process between the different level of influence.
A very inspiring course, not only providing a great toolbox for leaders, but also people who try to communicate and convince others.
Thoroughly enjoyed it! Simple but very useful steps to better negotiation. Will try to apply these in practice as soon as possible.
Organizational Leadership 전문 분야 정보
자주 묻는 질문
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