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Management of Fashion and Luxury Companies(으)로 돌아가기

보코니 대학의 Management of Fashion and Luxury Companies 학습자 리뷰 및 피드백

5,065개의 평가

강좌 소개

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

최상위 리뷰


2017년 3월 1일

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


2020년 1월 30일

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

필터링 기준:

Management of Fashion and Luxury Companies의 1,251개 리뷰 중 1126~1150

교육 기관: Shenxian M

2016년 8월 10일

very interesting and inspiring; the assignment is good but could test our knowledge deeper.

교육 기관: Michelle B

2018년 3월 7일

Great course for learning about the industry. Course could have used a bit more structure.

교육 기관: Jacopo F

2020년 4월 16일

Very Interesting, well explained and easy to follow.

It broad your orizons.

Thanks a lot.

교육 기관: Stuti S

2021년 8월 30일

This course had increase my knowledge and gave a new direction to my thought process.

교육 기관: Mariam M

2018년 2월 15일

Good material, interesting topics, understandable lessons. I found it easy and useful

교육 기관: Alessia A

2020년 11월 25일

Interesting course to be taken as an introduction into fashion and luxury business!

교육 기관: Tianna H

2018년 5월 17일

Great introduction course for fashion enthusiasts! Professional and fun~~Recommend

교육 기관: I-Shiuan C

2019년 9월 17일

You can learn the fundamental knowledge of the fashion industry from this course.

교육 기관: Paulina S

2021년 5월 17일

muy bueno, entretenido, me sirvió para organizar las ideas de marketing de lujo.

교육 기관: Antonella M

2020년 5월 29일

Un corso molto interessante, per conoscere e addentrarsi nel settore della moda

교육 기관: Sandra M

2017년 4월 25일

Very informative ! Could use a section with a little bit more figures analysis !

교육 기관: Andrea F

2020년 5월 3일

Very interesting course to be able to understand the fashion and luxury world.

교육 기관: Mariia M

2020년 4월 7일

good additional documents, wanted more insights and examples, more modern view

교육 기관: Irtaza S

2019년 9월 14일

Great starting point to get an insight into how fashion blends with business.

교육 기관: Pablo A T

2021년 2월 26일

Valiosos y fundamentales conocimientos pero el curso tiene que actualizarse.

교육 기관: lisbona

2016년 10월 17일

good lessons + good teachers + good contents, not enough interaction though

교육 기관: Sara C

2021년 1월 19일

Really interesting topics. well developed and explained.

should be updated..

교육 기관: Thea M

2016년 11월 5일

very informative course!! Coursera should have more fashion related courses


2021년 12월 14일

The course was quite interesting and enabled the students to learn a lot.

교육 기관: Sophie G

2021년 8월 21일

Leçons très compréhensible même pour un débutant, très agréable à étudier

교육 기관: Hoang K B

2015년 9월 3일

Thanks for giving me knowledge about Fashion. This is very helpful. :)

교육 기관:

2020년 5월 23일

Really enjoyed the course. It contains good and professional content.

교육 기관: S

2021년 4월 11일

Great course if you already have an insight in the Fashion industry.

교육 기관: Jayati M

2020년 4월 30일

Informative course with great use of real life examples and reports!

교육 기관: Paola G L

2020년 8월 24일

Great course for a first approach to fashion and luxury management.