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Management of Fashion and Luxury Companies(으)로 돌아가기

보코니 대학의 Management of Fashion and Luxury Companies 학습자 리뷰 및 피드백

4,950개의 평가
1,241개의 리뷰

강좌 소개

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

최상위 리뷰


2017년 3월 1일

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.


2020년 1월 30일

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

필터링 기준:

Management of Fashion and Luxury Companies의 1,233개 리뷰 중 476~500

교육 기관: Taskin R

2020년 6월 13일

Its really nice journey with this course. Hopefully this course help me in my career life.

교육 기관: Lucine A

2020년 5월 10일

Extremely useful course give a full overview on fashion business models. Highly recommend!

교육 기관: Daniela M S

2020년 7월 23일

Un curso muy completo en general, para tener una base acerca del luxury y fashion market.

교육 기관: VALERIA D B

2020년 7월 29일

it's a really interesting course, especially if you are interesting in the fashion field

교육 기관: Monicca D

2022년 1월 9일

Loved this course , the modules were easy and comprehensive at the same time. thank you

교육 기관: Sharmin K

2021년 4월 20일

Superb course...very beautifully explained, and the reading material was highly useful.

교육 기관: Jose L R C

2020년 9월 15일

A great experience, knowledge and strategies for management and marketing for business.

교육 기관: Janvi B

2020년 6월 20일

it is a very efficient course. covers most of the part related to the fashion industry.

교육 기관: Silvia L C

2020년 5월 3일

Love it! I have learned so much! This course gave me some new ideas. Thank you so much!

교육 기관: Saba E

2020년 11월 29일

A great introdution into the luxury fashion industry with great exmaples and insights.

교육 기관: Vladimir A

2020년 5월 7일

Basic knowledge about the fashion and luxury business, still very useful and complete.

교육 기관: Trisna K

2021년 6월 2일

G​ratitude, Blesssed and Happy. The true meaning of Fashion is about life expression.

교육 기관: Kristine R

2020년 11월 25일

Great combination to connect stylist and business knowledges. I enjoyed it very much!

교육 기관: Ana M T

2020년 8월 30일

me gusto mucco. Es muy calro, la informacion es actual y tiene casos muy interesantes

교육 기관: Laura H P

2020년 5월 6일

It is an excellent course. However, it was created in 2013 and it need to be updated.

교육 기관: Betgeri R B

2020년 4월 20일

Really informative and useful course. Good content and very penetrable video lessons.

교육 기관: 100408226

2020년 3월 14일

Teachers are great, content is very interesting and the course is very well designed

교육 기관: Andrea B S

2019년 4월 7일

Great insight into luxury brand content with great case studies to explain the theory

교육 기관: Priyanka K

2019년 1월 27일

Very good course to kick off a management role in Fashion and Luxury retail companies

교육 기관: Dominika R

2016년 10월 17일

Great course! Amazing teachers, a lot of information and very interesting interviews.

교육 기관: Milena M

2022년 2월 6일

Thank you University Bocconi and thank you Coursera for this amazing opportunity. :)

교육 기관: Alessia D

2020년 5월 30일

Super interesting, very inspirational!

If you are a fashionista, you must to do this!

교육 기관: Thalia P O

2020년 5월 27일

Interesting and easy to understand, all the cases and interviews are very helpful...

교육 기관: Franziska

2020년 5월 17일

Great course. Learned a lot. The videos and reading material are very well prepared.

교육 기관: Karina D

2020년 2월 26일

Vey interesting content, especially interviews with different brand representatives!