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Management of Fashion and Luxury Companies(으)로 돌아가기

보코니 대학의 Management of Fashion and Luxury Companies 학습자 리뷰 및 피드백

5,062개의 평가

강좌 소개

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

최상위 리뷰


2020년 1월 30일

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.


2017년 3월 1일

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

필터링 기준:

Management of Fashion and Luxury Companies의 1,251개 리뷰 중 501~525

교육 기관: Priyanka K

2019년 1월 27일

Very good course to kick off a management role in Fashion and Luxury retail companies

교육 기관: Dominika R

2016년 10월 17일

Great course! Amazing teachers, a lot of information and very interesting interviews.

교육 기관: Alla n

2022년 6월 27일

I​t was interesting and helpful to learn new information about management of fashion

교육 기관: Milena M

2022년 2월 6일

Thank you University Bocconi and thank you Coursera for this amazing opportunity. :)

교육 기관: Alessia D

2020년 5월 30일

Super interesting, very inspirational!

If you are a fashionista, you must to do this!

교육 기관: Thalia P O

2020년 5월 27일

Interesting and easy to understand, all the cases and interviews are very helpful...

교육 기관: Franziska

2020년 5월 17일

Great course. Learned a lot. The videos and reading material are very well prepared.

교육 기관: Karina D

2020년 2월 26일

Vey interesting content, especially interviews with different brand representatives!

교육 기관: Shokoufeh S

2019년 2월 22일

Wonderful opportunity to learn more and more about the industry in a very clear way!

교육 기관: Yueyi W

2020년 8월 2일

Very useful and high quality course for people who interested in fashion management

교육 기관: Snigdha B

2020년 7월 16일

I LOVED IT, learned so much about the industry in terms of business and management.

교육 기관: Andrea I

2020년 7월 4일

excelente... las tima que no este en español... algunas traducciones no son buenas

교육 기관: Giulia C

2020년 4월 4일

Very clear and practical, really good to understand the basics of fashion business.

교육 기관: Yuliya S

2018년 8월 18일

Hello. Thank you for this Amazing possibility to Lean more atout fashion and luxury

교육 기관: Ipek T

2021년 5월 16일

Really good lessons on real brand examples and interviews forum actual executives.

교육 기관: Ananya S

2021년 5월 13일

Its a really in-depth and knowledgeable course. I enjoyed the learning experience.

교육 기관: Svetlana S

2018년 11월 27일

Fabulous course to upgrade your knowledge in luxury and fashion management market!

교육 기관: Shamsher

2016년 11월 3일

It helped me a lot to understand about luxury and the aspects of luxury retailing.

교육 기관: Carlos G

2020년 11월 26일

Amazing! Just love it, if you are into fashion and entertainment this is for you!

교육 기관: Maria A

2019년 3월 28일

Its an excelente course and introduction into fashion and luxury business overall

교육 기관: Prithvi R

2020년 5월 16일

This Course perfectly explains everything about the fashion and luxury Industry.

교육 기관: Helene B

2018년 4월 30일

very interesting. Good content. Challenging enough. Very happy about the course!

교육 기관: Joana L G C R

2017년 6월 2일

Highly reccommend this course for anyone who wants to work in fashion or luxury.

교육 기관: Victoria M

2021년 4월 28일

The course is really helpful to understand deeper the luxury and fashion world.

교육 기관: Caroline C

2020년 5월 24일

Excelent video content, support readings and teachers. I love make this course.