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Market Research and Consumer Behavior(으)로 돌아가기

IE 경영대학원의 Market Research and Consumer Behavior 학습자 리뷰 및 피드백

914개의 평가
202개의 리뷰

강좌 소개

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

최상위 리뷰


May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.


Aug 17, 2018

The lessons are well planned and have very good insights. The explanation of concepts with real time examples with help of video is awesome. A very well designed course.

필터링 기준:

Market Research and Consumer Behavior의 205개 리뷰 중 1~25

대학: Bharat

May 20, 2019

The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.

대학: Ankur B

May 19, 2019

The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.

대학: Jagadhambal C

May 17, 2019

It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.

대학: Emrah A

Jun 20, 2019

Great teaching method to teach. He gives easy to understand examples.

대학: Surya N

Jun 18, 2019

Great Course with excellent explanation.

It looks like very basic course for 1st and 2nd weeks. But you will be learning the deep stuff as we go on through course

대학: Mihaela N Y

Jun 17, 2019

It's a great course for a begginer! Many concepts are new to me so it's good to reinforce with some side lectures.

대학: Shwetashree V

Jun 14, 2019


대학: Manuel A R S

Jun 13, 2019

Muy práctico.

대학: Yousef R M A

Jun 10, 2019

Amazing way to learn something new..and special thanks to Coursera

대학: Aviral S

Jun 07, 2019

It is an excellent course to provide quality knowledge on the fundamentals of market research and consumer behaviour. Highly recommended for people interested in core marketing.

대학: Samuel J S C

Jun 02, 2019

Excelente curso para tener una induccion al mercadeo teórica. Me gustaría hubiese sido un poco mas práctico pero con muchas ganas de que los proximos cursos lo sean para completar la especialización.

대학: Mohamed a a m

Jun 01, 2019

Geart course

대학: Gautham G

May 30, 2019

The positives about this course: The PDFs that are attached as a part of this course. Wonderful material. Learnt the most from them. They spurred my interest and gave me lots to google about.

The negatives about this course: The instructor. I have had good teachers whose each word is irreplaceable when they are teaching a concept. This instructor is not so. The way he phrases certain sentences changes the meaning of the sentence and at times come out as the opposite of the intended meaning. Not impressed with the level of detail covered in the videos. Superficial knowledge.

대학: Nivethitha P

May 26, 2019

was satisfied with the content related to consumer behaviour part, but the market research part needs more elaborate explanation and examples. overall its an ok introductory course but the practical takeaway in this course is very low.

대학: Yogesh P

May 10, 2019

Thank you so much coursera.This course was very usefull. I also enjoyed learning.once again thank you so much

대학: Rohail k

May 09, 2019

This course was really informative and a good source for learning


May 09, 2019



May 06, 2019

At some point too much info (especially in Week 4) without sufficient supporting examples (too much theory)

대학: Yousef A

Apr 25, 2019

Great Course

대학: oritsetsaye t o

Apr 21, 2019

excellent presentation of course full of technical details,but a lot more explanation will be helpful to those without a quantitative background

대학: Astrid R P

Apr 21, 2019

I'm a complete beginner in Market Research and this course helped me significantly!

대학: YING Z

Apr 19, 2019

slides are not clear and materials are not very interesting, explain the concepts too fast and not deep enough.

대학: Sagar H

Apr 17, 2019

The course should cover some more basics on Market Research, and the course is very theoretical without some vital examples with which it would be easier for a student to understand

대학: Temitayo E

Apr 11, 2019

Ok tutor, but very badly constructed quiz questions.

대학: aarya d

Apr 08, 2019

very much informative. actually i had already done it in my college so it was like a revision for me but yes i got to know new information which i hadnt learnt