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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,635 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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151 - 175 of 1,006 Reviews for Market Research and Consumer Behavior

By Emannuele d O L

Aug 28, 2019

Excellent course. Professor Shameek explains very clearly. Loved the examples with Tifany.

By VARUGHESE K K

Oct 14, 2016

Excellent Course. Gives an In depth understanding of Market Research and Consumer Behavior

By Deleted A

Jul 16, 2020

The Content of the course was excellent. It was very useful to make a marketing research.

By Olayinka A

May 1, 2020

Love how Shameek breakdown the different topics to ensure each individual understands it.

By chirag

Oct 19, 2016

sir,

I am chirag from India. I liked all the videos that you thought me during the course.

By Nor H B A

Dec 21, 2020

I learnt many thing and this coursera help me a lot to understand about market research.

By Carlos P

May 26, 2020

Da pie a mucha investigación por parte del estudiante. Buena explicación, lo recomiendo.

By Sreeram N

Jun 30, 2020

The way of explanation and the video style is very interesting and easy to understand.

By Saurabh M

May 26, 2020

Great explanation of each concept with examples. Thank you Professor Shameek sir. 😊

By YUSUFF D A

Jul 15, 2021

The lecture was very educative, the lecturer did a good job, beautiful certificate.

By Ashit S

Dec 5, 2019

This course actually helped me clear the "marketing research" concepts pretty well.

By Astrid P

Apr 21, 2019

I'm a complete beginner in Market Research and this course helped me significantly!

By Joe A Z V

Dec 18, 2017

I'd like to give 5 star for this course because of my professor here is very great.

By Mary J A

Aug 29, 2023

exceptional materials and very helpful in expanding your skills in market research

By Kunal K

May 6, 2020

very good course and in depth knowledge of consumer behaviour and market research

By Felix N

Feb 21, 2018

It was an incredible opportunity to lear about marketing, completely recommended.

By Ashish K

Oct 3, 2022

It was extremely useful learning session for me. content and resource was apt .

By 121923603014 P V K

Oct 11, 2020

very good information and it's useful to who are taking marketing specialization

By Kamile K

Dec 11, 2019

Very informative, but intense and high passed course. Not a breeze but worth it!

By Bukky W

Jul 26, 2019

Really helpful and I gained more insight on data analysis and marketing research

By Aysu O

Sep 18, 2021

It is very good but it can be better if it goes more in depth in some subjects.

By Derek D K

Jun 30, 2019

Simple, quick and effective. This gave me a kickstart in finishing MOOC courses

By Azeem I

Jul 2, 2017

Excellent course with examples. Easy to understand and quite relevant material.

By Недипіч А В

Oct 24, 2020

Дуже сподобалось, можна більш детально побачити суть маркетингових досліджень.

By Jaimol T K

Jun 8, 2020

it is one of the easiest course to get basic knowledge about consumer behavior