이 강좌에 대하여

최근 조회 38,646
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 20시간 필요
영어
자막: 영어

배울 내용

  • Analyse the concept of customer value and its importance to an organisation.

  • Explore the types of customer data that are collected, both by traditional and digital methods.

  • Examine the tools used and determine what works best to solve which problem.

  • Use customer data to both understand the current situation and develop and drive strategy.

공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 20시간 필요
영어
자막: 영어

제공자:

맥콰리대학교 로고

맥콰리대학교

석사 학위 취득 시작

This 강좌 is part of the 100% online Global Master of Business Administration (Global MBA) from 맥콰리대학교. If you are admitted to the full program, your courses count towards your degree learning.

강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 3시간 필요

The primacy of customer value

완료하는 데 3시간 필요
6개 동영상 (총 27분), 2 개의 읽기 자료, 2 개의 테스트
6개의 동영상
Week 1 outline1m
1.1 It’s not about you, it’s about them: The primacy of the customer6m
1.2 Customer-centred thinking is the new black5m
1.3 Digging for gold – uncovering customer value6m
1.4 Habit corner: Becoming more customer-centred3m
2개의 읽기 자료
Explore further resources1시간
Practice task: Permission marketing30m
2개 연습문제
Recall 130m
Week 1 quiz1시간
2

2

완료하는 데 3시간 필요

Types of customer data

완료하는 데 3시간 필요
4개 동영상 (총 22분), 2 개의 읽기 자료, 2 개의 테스트
4개의 동영상
2.1 Which types of data are relevant?6m
2.2 The importance of research to knowing your customers6m
2.3 How digital technology has transformed customer data collection7m
2개의 읽기 자료
Explore further resources 21시간
Practice task: Market research30m
2개 연습문제
Recall 230m
Week 2 quiz1시간
3

3

완료하는 데 4시간 필요

Tools for analysing customer data

완료하는 데 4시간 필요
4개 동영상 (총 23분), 3 개의 읽기 자료, 2 개의 테스트
4개의 동영상
3.1 Making data useful: the DIKW pyramid5m
3.2 Customer journey mapping6m
3.3 Customer journeys and the consumer decision-making process8m
3개의 읽기 자료
Become a Global MBA learner10m
Explore further resources 31시간
Practice task: Customer journey mapping30m
2개 연습문제
Recall 330m
Quiz 31시간
4

4

완료하는 데 3시간 필요

Combining tools for meaningful insight

완료하는 데 3시간 필요
4개 동영상 (총 19분), 2 개의 읽기 자료, 2 개의 테스트
4개의 동영상
4.1 Turning information into knowledge: Attribution models6m
4.2 Making information meaningful and eliminating bias6m
4.3 Extracting knowledge from Google Analytics4m
2개의 읽기 자료
Explore further resources 41시간
Practice task - Connecting with customer using data30m
2개 연습문제
Recall 430m
Week 41시간

검토

MARKETING ANALYTICS: KNOW YOUR CUSTOMERS의 최상위 리뷰

모든 리뷰 보기

Analysing: Numeric and digital literacies 특화 과정 정보

Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers)....
Analysing: Numeric and digital literacies

자주 묻는 질문

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.