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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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651 - 675 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Chintan S

Jul 9, 2020

Good insights.

By Mohammed Z I

Apr 13, 2020

GREAT CONTENT.

By Adarsh M

Mar 29, 2020

Amazing course

By VAIBHAV D

Jul 13, 2019

Worth to learn

By Ana C

Apr 22, 2018

Amazing Course

By Apurv M

Jan 3, 2018

Amazing Course

By nand k P

Aug 24, 2015

Great content!

By xinyi m

Dec 22, 2020

great lessons

By amina a

Dec 21, 2020

amazing cours

By Puja K

Aug 18, 2020

Very learning

By lucas d b r

Jul 27, 2020

Great content

By Shrinivasa R

Oct 6, 2019

great insight

By TAMAGHN K (

Mar 17, 2019

The best!!!!!

By Surabhi S

Jan 20, 2019

Great course.

By Carlos M

Jun 14, 2018

Great course!

By Livia T

Oct 2, 2017

Great course!

By Danna B

May 15, 2017

Great course!

By Jithendra S R

Nov 30, 2016

Great Course!

By Maria C C

Feb 6, 2016

Great course!

By Onigbinde G

Jan 3, 2023

Great Course

By Alina A

Oct 21, 2021

хороший курс

By Shloka G

Jun 29, 2021

great course

By Eduardo .

Oct 5, 2020

Great course

By Luis m Y

Sep 3, 2020

Great topics

By Luis F C P

Jul 13, 2020

muy completo