Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
이 강좌는 디지털 마케팅 전문 분야의 일부입니다.
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
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About this Course
최근 조회 78,274회
귀하가 습득할 기술
AnalyticsDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
강의 계획 - 이 강좌에서 배울 내용
주
1완료하는 데 4시간 필요
Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.
4개 동영상 (총 28분), 8 readings, 4 quizzes
4개의 동영상
About Prof Kevin Hartman3m
Lesson 1: The Day The Geeks Took Over, Part 16m
Lesson 1: The Day The Geeks Took Over, Part 210m
8개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
3개 연습문제
Orientation Quiz10m
Lesson 1 Practice Quiz4m
Module 1 Quiz20m
주
2완료하는 데 3시간 필요
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
4개 동영상 (총 33분), 2 readings, 4 quizzes
4개의 동영상
Lesson 2: The Basics Of Web Analytics, Part 212m
Lesson 3: An Introduction To Web Analytics Tools, Part 16m
Lesson 3: An Introduction To Web Analytics Tools, Part 27m
2개의 읽기 자료
Module 2 Overview10m
Module 2 Readings10m
3개 연습문제
Lesson 2 Practice Quiz4m
Lesson 3 Practice Quiz4m
Module 2 Quiz20m
주
3완료하는 데 3시간 필요
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
4개 동영상 (총 36분), 2 readings, 4 quizzes
4개의 동영상
Lesson 4: Where It All Begins, Part 29m
Lesson 5: The Consumer–Brand Relationship, Part 17m
Lesson 5: The Consumer–Brand Relationship, Part 213m
2개의 읽기 자료
Module 3 Overview10m
Module 3 Readings10m
3개 연습문제
Lesson 4 Practice Quiz4m
Lesson 5 Practice Quiz4m
Module 3 Quiz20m
주
4완료하는 데 3시간 필요
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
4개 동영상 (총 30분), 2 readings, 4 quizzes
4개의 동영상
Lesson 6: Data, Data, Everywhere, Part 27m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29m
2개의 읽기 자료
Module 4 Overview10m
Module 4 Readings10m
3개 연습문제
Lesson 6 Practice Quiz4m
Lesson 7 Practice Quiz4m
Module 4 Quiz20m
4.5
599개의 리뷰38%
이 강좌를 수료한 후 새로운 경력 시작하기
38%
이 강좌를 통해 확실한 경력상 이점 얻기
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory의 최상위 리뷰
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
강사
Kevin Hartman
Visiting Professor & Head of Analytics at GoogleCollege of Business
석사 학위 취득 시작
이 강좌은(는) 일리노이대학교 어버너-섐페인캠퍼스의 100% 온라인 Master of Business Administration (iMBA) 중 일부입니다.
전체 프로그램을 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.
일리노이대학교 어버너-섐페인캠퍼스 정보
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
디지털 마케팅 전문 분야 정보
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
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