The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
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The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars63.91%
- 4 stars22.38%
- 3 stars7.57%
- 2 stars3.41%
- 1 star2.70%
DIGITAL MEDIA AND MARKETING PRINCIPLES의 최상위 리뷰
The information was very detailed and thorough, and the extra reading was very interesting and informative. However, the instructor was boring and hard to engage with.
The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
Great insights and well-structured course. The readings and interviews were of great quality and helped me to gain a superior understanding of the role of Digital Media in Marketing.
디지털 마케팅 특화 과정 정보
Master strategic marketing concepts and tools to address brand communication in a digital world.
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