The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
제공자:
About this Course
최근 조회 47,528회
학습자 경력 결과
48%
이 강좌를 수료한 후 새로운 경력 시작하기
33%
이 강좌를 통해 확실한 경력상 이점 얻기
귀하가 습득할 기술
Mobile MarketingSocial MediaDigital MarketingMarketing Channel
학습자 경력 결과
48%
이 강좌를 수료한 후 새로운 경력 시작하기
33%
이 강좌를 통해 확실한 경력상 이점 얻기
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 7개 강좌 중 4번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 14시간 필요
권장: 4 weeks of study, 8-10 hours/week
영어
자막: 영어
제공자:
일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
석사 학위 취득 시작
This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스.
If you are admitted to the full program, your courses count towards your degree learning.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Course Overview and Principles and Concepts
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course.
완료하는 데 3시간 필요
9개 동영상 (총 53분), 8 readings, 2 quizzes
9개의 동영상
1-1 Understanding Marketing as Communication5m
1-2 Marketing Communication Functions and Challenges5m
1-3 The Media and Mediums of Marketing Communication2m
1-4 Evolution of Marketing Media2m
1-5 Marketing Communication Using Traditional Media Channels2m
1-6 Advantages and Disadvantages of Mass Marketing Communication3m
Interview: Jan Slater - Chief Marketing Officer24m
Like this course? Learn more with the iMBA! (optional)1m
8개의 읽기 자료
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
About the Rubric for Peer Assessment10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings30m
2개 연습문제
Orientation Quiz10m
Module 1 Quiz20m
완료하는 데 4시간 필요
The Changing Landscape
In the second module, the instructor will discuss the impacts of digital media and information technologies on human communication in general and on marketing in specific.
완료하는 데 4시간 필요
5개 동영상 (총 47분), 2 readings, 2 quizzes
5개의 동영상
2-2 The Impacts of Digital Media on Human Communication9m
2-3 Defining Features of Digital Media Technologies5m
2-4 The Impacts of Digital Media on Marketing Communication7m
Interview: The Trade Desk19m
2개의 읽기 자료
Module 2 Overview10m
Module 2 Readings30m
1개 연습문제
Module 2 Quiz20m
완료하는 데 2시간 필요
Core Strategies
In this module, the instructor will provide an overview of three widely adopted digital marketing strategies: online display advertising, search engine marketing, and social media marketing.
완료하는 데 2시간 필요
4개 동영상 (총 49분), 2 readings, 1 quiz
4개의 동영상
3-2 Overview of Search Marketing12m
3-3 Overview of Social Media Marketing13m
Michelle Stenger - Illinois Athletics16m
2개의 읽기 자료
Module 3 Overview10m
Module 3 Readings1h
1개 연습문제
Module 3 Quiz20m
완료하는 데 5시간 필요
Growing Trends and New Frontiers
In the last module, learners will first learn about content marketing and mobile marketing, the two marketing strategies unique to the digital environment. Then, the instructor will discuss the impacts of digital technologies on out-of-home (OOH) marketing and direct marketing. Finally, the instructor will speculate and present the future of digital marketing communication by focusing on the rise of mix-reality technologies.
완료하는 데 5시간 필요
7개 동영상 (총 55분), 2 readings, 2 quizzes
7개의 동영상
4-2 Content Marketing Part 27m
4-3 Mobile Marketing Part 110m
4-4 Mobile Marketing Part 215m
4-5 Out-of-Home (OOH) Marketing5m
4-6 Direct Marketing in the Digital Era3m
4-7 New Frontiers in Digital Marketing Communication5m
2개의 읽기 자료
Module 4 Overview10m
Module 4 Readings1h
1개 연습문제
Module 4 Quiz26m
검토
4.2
DIGITAL MEDIA AND MARKETING PRINCIPLES의 최상위 리뷰
SK 제공Sep 1, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
LM 제공Aug 29, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
RJ 제공Feb 25, 2018
I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.
BM 제공Oct 22, 2017
it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.
디지털 마케팅 전문 분야 정보
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
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강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.
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강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
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