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Marketing: Customer Needs and Wants(으)로 돌아가기

이에세 경영대학원의 Marketing: Customer Needs and Wants 학습자 리뷰 및 피드백

254개의 평가
62개의 리뷰

강좌 소개

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

최상위 리뷰


May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.


Apr 14, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

필터링 기준:

Marketing: Customer Needs and Wants의 60개 리뷰 중 26~50

교육 기관: Joseph O A

Aug 23, 2018

Detailed overview of

교육 기관: Prashant R

Sep 22, 2019

Nice learning

교육 기관: HAMID S

Nov 19, 2016

thank you.

교육 기관: Fabio A d S

Oct 17, 2017


교육 기관: Jose M R M

Apr 01, 2017

Very Good

교육 기관: Javier C

Jul 21, 2016

Very good

교육 기관: Badal k s

Apr 03, 2019


교육 기관: Christopher D

Aug 09, 2017

Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.

The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.

교육 기관: Daniel S R

Sep 06, 2019

I liked the content of this course. I found it useful.

However, I missed some readable material, as in previous IESE courses, I would like to have some documentation to read on parallel with the videos. It may be a pdf, ppt, etc.

교육 기관: Alberto P

Jun 04, 2020

Me parece un curso muy completo, bien estructurado y correctamente explicado, en el que hay un buen equilibrio entre la parte teórica y la parte práctica con bastantes y variados ejemplos. Enhorabuena IESE por otro gran curso!

교육 기관: Laureen S

Oct 11, 2016

the course outline really equips an individual on how marketing is a core part of business

교육 기관: Mario E A

May 26, 2020

Muy buen curso, bien estructurado, ideas claras, ejemplos didácticos y buen profesor.

교육 기관: Ahmed B

Jan 01, 2018

Thank you professor.

Thank you IESE School.

Thank you Coursera.

교육 기관: JULIO V

Nov 11, 2018

It was a kind of confuse and lack of bibliography.

교육 기관: Vijay K J

Jul 14, 2020

Insightful course.

교육 기관: Gema G

Dec 29, 2017

Good course

교육 기관: Aabid A S

Jun 13, 2016


교육 기관: Guillermo M T

Oct 26, 2016

This is not a bad quality-price course but after working Accounting and Finance IESE courses I have to say that this one does not have the same level. To improve specially content organization: firt week is very heavy comparing with the others. The first and the last videos of the course, in Starbucks, in a very windy day, they have a very bad audio. The fourth week exam doesn't offers the pdf of the results. In final exam results they say 3,8 is 45% of 15,3 ¿?... Anyway, I expect more quality in the next course of the program "Managing people"...

교육 기관: Joao A V F

Jul 01, 2018

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

교육 기관: Eduardo R

May 05, 2020

I felt a lot of the content was covered too fast not allowing enough time for learners to properly retain information/knowledge. It seemed like certain topics were explained in a very theoretical and high level way.

Other than that, it was a great intro to marketing.

교육 기관: Mohamed M A Z A

Mar 10, 2019

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.

교육 기관: Carolin M

Jun 05, 2019

I was missing summaries at the end of each lesson and the case should rather be part of the quiz in week four since I read it before week 2 but didn't need it before end of week 4

교육 기관: Riana G

Feb 05, 2018

Great content. Easy to grasp. Make sure to stay ahead of the schedule to avoid not completing the final peer-graded assignment on time.

교육 기관: Elisa H

Oct 17, 2016

The course content was mostly great and clear, but on occasion it lacked proper elaboration and definition of subjects discussed.

교육 기관: Patrick K

Mar 11, 2019

Even after recapturing the content, I have the feeling I only got a loosely coupled heap of markting lingo. I'm not sure I could use the given information in any practical scenario. The concepts are clear, but I'd have liked to get more examples and additional literature to go a little deeper.