Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
이 강좌에 대하여
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
- 5 stars65.23%
- 4 stars20.95%
- 3 stars8.33%
- 2 stars3.09%
- 1 star2.38%
MARKETING: CUSTOMER NEEDS AND WANTS의 최상위 리뷰
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
Content wise its very rich and a good course for marketing student...must learn from this course.
It is a great course for beginners. Simple & easy to understand. Case studies are really interesting.
It is good course for any Marketing fresher who want to know more about practical things in current market.
Foundations of Management 특화 과정 정보
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
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