In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
이 강좌에 대하여
귀하가 습득할 기술
- 5 stars84.36%
- 4 stars12.65%
- 3 stars2.15%
- 2 stars0.31%
- 1 star0.50%
DEVELOPING A WINNING MARKETING STRATEGY의 최상위 리뷰
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.
This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.
It was an awesome experience with peofessor. He is very energetic and most of all, I love the way he puts in examples which could make anyone learn and understand faster. Thanks
가치 사슬 관리 특화 과정 정보
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.