In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
About this Course
학습자 경력 결과
공유 가능한 수료증
완료하는 데 약 12시간 필요
학습자 경력 결과
공유 가능한 수료증
완료하는 데 약 12시간 필요
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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MARKETING MANAGEMENT I의 최상위 리뷰
Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.
I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.\n\nA lot of thanks for enlightening me Sir!!!!!!
I have learned a lot of practical stuff in this class. Most importantly, identifying unmet needs, considering the 5C and finding a marketing mix (4P) along with STP.
Very energetic class! The energy the professional Noel brings is unmatched. Thank you for your happy demeanor. You know your stuff and mad the class fun. :)
Prof Noel is very energetic and engaging during this course. Some of the quiz questions I just couldn't find the right answer but overall a great class,
Dr. Hayden Noel is a national treasure and his teaching style is both engaging and interesting. I'd recommend this course to anyone!
Fantastic course taught by engaging, thoughtful, and challenging faculty. I can't wait to continue through the specialization!.
Very well structured and animated by an outstanding professor, Dr. Haden Noel. This has taken my job skills to the next level.
Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course
The content, layout, and functionality of this platform was very conducive to learning when flexible hours are required.
I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.
One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind
It was really a great course. I learned so many new marketing concepts and the assignments enhanced my skills.
This course helped a lot . It was really helpful and content was good about basics of Marketing Management .
Great class! Prof. Noel is engaging and bring real life and relatable experiences to marketing management.
Value Chain Management 전문 분야 정보
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