In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
제공자:
About this Course
최근 조회 39,483회
학습자 경력 결과
33%
이 강좌를 수료한 후 새로운 경력 시작하기
29%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 7개 강좌 중 5번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 12시간 필요
영어
자막: 영어
귀하가 습득할 기술
Market AnalysisMarketingMarketing StrategyMarketing Mix
학습자 경력 결과
33%
이 강좌를 수료한 후 새로운 경력 시작하기
29%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 7개 강좌 중 5번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
완료하는 데 약 12시간 필요
영어
자막: 영어
제공자:
일리노이대학교 어버너-섐페인캠퍼스
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
석사 학위 취득 시작
This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스.
If you are admitted to the full program, your courses count towards your degree learning.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
완료하는 데 3시간 필요
7개 동영상 (총 65분), 6 readings, 1 quiz
7개의 동영상
Meet Professor Hayden Noel1m
Case Method Overview8m
Case Method: Steps in Case Analysis12m
Case Method: How to Prepare a Case5m
Case Method: Final Thoughts13m
Marketing Plan Orientation16m
6개의 읽기 자료
Syllabus10m
Glossary20m
Brand Descriptions10m
Updating Your Profile10m
About the Discussion Forums10m
Module 0 Readings10m
1개 연습문제
Module 0 Quiz30m
완료하는 데 3시간 필요
Module 1: Marketing Strategy
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.
완료하는 데 3시간 필요
4개 동영상 (총 46분), 4 readings, 2 quizzes
4개의 읽기 자료
Module 1 Overview10m
Module 1 Readings10m
Case Memo Content Instructions10m
Case Memo Format Instructions10m
1개 연습문제
Module 1 Quiz30m
완료하는 데 2시간 필요
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.
완료하는 데 2시간 필요
4개 동영상 (총 64분), 2 readings, 1 quiz
2개의 읽기 자료
Module 2 Overview10m
Module 2 Readings10m
1개 연습문제
Module 2 Quiz30m
완료하는 데 3시간 필요
Module 3: Branding
Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.
완료하는 데 3시간 필요
7개 동영상 (총 50분), 2 readings, 2 quizzes
7개의 동영상
What Is a Brand and How Does Branding Work?9m
Brand Equity11m
Attributes of Strong Brands5m
Brand and Line Extensions10m
Evaluating Brand Extensions9m
The Brand Extension Assignment1m
2개의 읽기 자료
Module 3 Overview10m
Module 3 Readings10m
1개 연습문제
Module 3 Quiz30m
완료하는 데 1시간 필요
Module 4: Product Strategy
Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.
완료하는 데 1시간 필요
5개 동영상 (총 39분), 2 readings, 1 quiz
5개의 동영상
What Is a Service?2m
Levels of Product14m
Product Mix Decisions11m
Product Life Cycle6m
2개의 읽기 자료
Module 4 Overview10m
Module 4 Readings10m
1개 연습문제
Module 4 Quiz30m
검토
4.8
MARKETING MANAGEMENT I의 최상위 리뷰
KF 제공Sep 4, 2019
Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.
MY 제공Apr 2, 2017
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
MA 제공Feb 20, 2019
The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course
W 제공Dec 13, 2017
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
KO 제공Aug 20, 2018
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
CO 제공Sep 10, 2018
Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.
AS 제공Oct 28, 2019
I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.\n\nA lot of thanks for enlightening me Sir!!!!!!
SK 제공Sep 4, 2018
I have learned a lot of practical stuff in this class. Most importantly, identifying unmet needs, considering the 5C and finding a marketing mix (4P) along with STP.
A 제공Sep 9, 2019
Very energetic class! The energy the professional Noel brings is unmatched. Thank you for your happy demeanor. You know your stuff and mad the class fun. :)
JT 제공Sep 2, 2019
Prof Noel is very energetic and engaging during this course. Some of the quiz questions I just couldn't find the right answer but overall a great class,
EB 제공Feb 16, 2020
Dr. Hayden Noel is a national treasure and his teaching style is both engaging and interesting. I'd recommend this course to anyone!
SM 제공Sep 14, 2018
Fantastic course taught by engaging, thoughtful, and challenging faculty. I can't wait to continue through the specialization!.
IE 제공Oct 2, 2019
Very well structured and animated by an outstanding professor, Dr. Haden Noel. This has taken my job skills to the next level.
SB 제공Oct 30, 2018
Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course
DR 제공Sep 13, 2018
The content, layout, and functionality of this platform was very conducive to learning when flexible hours are required.
GR 제공Nov 7, 2018
I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.
MM 제공Feb 10, 2018
One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind
SA 제공Oct 20, 2019
It was really a great course. I learned so many new marketing concepts and the assignments enhanced my skills.
SS 제공Apr 27, 2019
This course helped a lot . It was really helpful and content was good about basics of Marketing Management .
JO 제공Mar 4, 2018
Great class! Prof. Noel is engaging and bring real life and relatable experiences to marketing management.
Value Chain Management 전문 분야 정보
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations.
In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing.
This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit.
When you complete the Value Chain Management Specialization, you will:
· Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy.
· Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions.
· Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
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