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Marketing Management II(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Marketing Management II 학습자 리뷰 및 피드백

4.8
별점
465개의 평가
84개의 리뷰

강좌 소개

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

최상위 리뷰

JN
2018년 2월 25일

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

SP
2020년 9월 8일

I really enjoyed this course. This course offers real insight about marketing mix, consumer behaviour and Market research!!! . I would definitely recommend people to do this course.

필터링 기준:

Marketing Management II의 83개 리뷰 중 76~83

교육 기관: Santosh K B

2018년 11월 28일

Excellent introductory course for Marketing Management enthusiasts !!

교육 기관: LAKSHMINARAYANAN G

2020년 7월 26일

It is very useful to build better career in the field of education.

교육 기관: Lissy A B T

2020년 10월 9일

It is a very complete course. The topics covered are interesting

교육 기관: Rory D

2020년 9월 16일

Very thorough and well thought through for beginners like me

교육 기관: Jeevanandham V

2020년 7월 19일

Useful this course thank you so much....

교육 기관: Sourin B

2020년 8월 10일

Fantastic

교육 기관: Natalie C

2018년 1월 2일

Content is good and adequately organized. Peer-reviewed assignments are nonsense and a waste of time. Need to be re-structured/formatted.

교육 기관: sudhansu s

2020년 7월 4일

good