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Marketing Management I(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Marketing Management I 학습자 리뷰 및 피드백

527개의 평가
104개의 리뷰

강좌 소개

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

최상위 리뷰


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

필터링 기준:

Marketing Management I의 103개 리뷰 중 76~100

교육 기관: Muhammad S

Jan 26, 2018

Excellent Course

교육 기관: Nikhil K S

Nov 30, 2018

Great learning

교육 기관: Srilakshmi T

Sep 13, 2019

Excellent !!!

교육 기관: Gerardo A J

Feb 04, 2018

Great Course!

교육 기관: Marziye

Sep 04, 2017

Great course!

교육 기관: Michael R

Feb 10, 2018

Great staff!


Dec 15, 2019

very useful

교육 기관: Lokesh

Feb 20, 2019

Good course

교육 기관: Goddete C

Mar 17, 2018

Very well!

교육 기관: Chandhini x

Dec 27, 2019


교육 기관: Santhosh k G J

Dec 11, 2019


교육 기관: luis S P V

Dec 03, 2017


교육 기관: Sumita S

Mar 30, 2018


교육 기관: Ignacio M D

Sep 07, 2019


교육 기관: Alessandro V

May 27, 2017


교육 기관: Victor L

Jan 04, 2020


교육 기관: Prashant R

Dec 27, 2019



Nov 21, 2018


교육 기관: Siddharth D

May 01, 2017


교육 기관: Jerry D

Sep 10, 2018

Very interesting and insightful. Gives you a pretty good understanding of what marketing entails and how firms use it to establish competitive advantage. I highly recommend it. And I love Professor Noel's bubbly personality.

교육 기관: Claudia O

Sep 11, 2018

Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.

교육 기관: Rajat K

Jan 11, 2018

Very informative and very well structured

교육 기관: DAVID P S

Aug 05, 2018

Great insight along with good examples

교육 기관: REUBEN A

Sep 04, 2019

Very good learning content

교육 기관: Tamilarasan A

Nov 22, 2018